{"id":158606,"date":"2025-08-20T14:10:27","date_gmt":"2025-08-20T14:10:27","guid":{"rendered":"https:\/\/watchman.news\/?p=158606"},"modified":"2025-08-20T14:10:31","modified_gmt":"2025-08-20T14:10:31","slug":"sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad","status":"publish","type":"post","link":"https:\/\/watchman.news\/sv\/2025\/08\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad\/","title":{"rendered":"Sex Sells, And The Right Bought It: The Hollow \u2018Victory\u2019 Of The Sydney Sweeney Ad"},"content":{"rendered":"Daily News from Edmund Burke Foundation(NL)\u2019s \u201cNationalConservatism.org<\/a>\u201d\r\n\r\nThe National Conservatism Conferences and study group represents a rich source of intellectual capacity for advancing good in the earth. Numerous conferences, essays and reports are uploaded regularly to the site.\r\n
<\/p>\n
In the most recent flashpoint in the culture war, American Eagle showcased actress Sydney Sweeney in an advertisement with the caption \u201cSydney Sweeney has great jeans.\u201dThe ad is overtly sexual, with the camera highlighting sexual features more than the denim itself, with suggestive poses that frame Sweeney as an erotic object of desire.\u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color,\u201d Sweeney says, back arched, while zipping up her pants. \u201cMy jeans are blue.\u201dThe reaction to the ad was a Rorschach test. The Left, locked into a hermeneutic of suspicion with a reflex to read nefarious messaging into things that seem anodyne at a cursory glance, were outraged at the perceived fascist signaling of the ad (Sweeney is thin, blonde, and blue-eyed). Some on the Left interpreted it as a dog whistle for eugenics and white supremacy.The Right, which often settles for cultural scraps, celebrated the ad as a win against \u201cwoke\u201d culture for featuring an attractive, thin white woman after years of brands being influenced by the Left\u2019s ideological fixations with inclusivity. One commentator claimed the ad was a sign that \u201cthe American people are done with \u2018woke,\u201d and another said it meant that \u201cwoke is dead, and beauty is back.\u201d The X account End Wokeness, juxtaposing a picture of an American Eagle ad featuring a heavy-set black woman with a picture of Sweeney immodestly posing, commented, \u201cwoke is dead.\u201dFor us social conservatives, much of the Right\u2019s reaction was a bleak cultural bellwether. One can argue that the big-budget designers who created the ad knew exactly how the \u201cgreat jeans\u201d innuendo would be received, and that it was intended to create the media buzz it has. I personally don\u2019t believe that American Eagle, which has a pride flag on its website, is engaged in Nazi dog-whistling.The Right\u2019s reaction, however, should alarm conservatives who are concerned with the erosion of family-friendly culture. The celebratory reaction to the ad demonstrates just how steeped in liberal paradigms and assumptions the American Right is today. The ad treats sexuality as public, performative, and consumable. It\u2019s revealing and immodest, something I would try to shield my children from seeing at the mall. It\u2019s not a rupture from \u201cwoke\u201d in the slightest, rather an embrace of the liberal anthropology that detached sexuality from marriage and procreation during the 1960s sexual revolution.Much of the contemporary Right now swims in these waters, too steeped in liberalism to even realize that by cheering the American Eagle ad as an \u201canti-woke\u201d victory, they\u2019re participating in and enabling a culture that the left created.The ad demonstrated the triumph of liberalism and its assault on the religious right in particular, which, through different kinds of grassroots activist groups, has long campaigned against the kind of sexualized media that brands like American Eagle promote because of the harm it inflicts on families and children.At the heart of Christianity is the belief that each person is made Imago Dei, in the image of God, and that the human body is not an object of consumption. Pope Saint John Paul II expresses this in \u201cTheology of the Body,\u201d a set of teachings he delivered between 1979 and 1984. He explained how sexual pathologies like pornography distort human dignity and invert the body\u2019s purpose of self-giving love. When this fundamental truth is rejected, it comes as no surprise that the prevalence of sexualized media leads to consequences like higher levels of body dissatisfaction, a greater tolerance of sexual violence toward women, and diminished views of women\u2019s humanity.For social conservatives who believe moral guardrails are necessary for human flourishing, mainstream culture is still hostile terrain, and the American Eagle Sydney Sweeney ad exposes the cultural captivity of much of the Right.Being \u201canti-woke\u201d is not enough, even if the campaign against wokeness generally aligns with the objectives of any socially conservative movement.\u00a0 Anyone serious about making the public square welcoming to children and families must work to reclaim modesty as the standard cultural norm, and they must have the courage to oppose the liberal foundations of our sexualized marketplace itself.Marlo Slayback is the Executive Director of the Collegiate Network for the Intercollegiate Studies Institute.The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.<\/div>\n<\/div>\nCome back to https:\/\/Watchman.News<\/a> for news updates every hour. Find news from many other outlets that work on a standpoint of National Conservatism.","protected":false},"excerpt":{"rendered":"

In the most recent flashpoint in the culture war, American Eagle showcased actress Sydney Sweeney in an advertisement with the caption \u201cSydney Sweeney has great jeans.\u201dThe ad is overtly sexual, with the camera highlighting sexual features more than the denim itself, with suggestive poses that frame Sweeney as an erotic object of desire.\u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color,\u201d Sweeney says, back arched, while zipping up her pants. \u201cMy jeans are blue.\u201dThe reaction to the ad was a Rorschach test. The Left, locked into a hermeneutic of suspicion with a reflex to read nefarious messaging into things that seem anodyne at a cursory glance, were outraged at the perceived fascist signaling of the ad (Sweeney is thin, blonde, and blue-eyed). Some on the Left interpreted it as a dog whistle for eugenics and white supremacy.The Right, which often settles for cultural scraps, celebrated the ad as a win against \u201cwoke\u201d culture for featuring an attractive, thin white woman after years of brands being influenced by the Left\u2019s ideological fixations with inclusivity. One commentator claimed the ad was a sign that \u201cthe American people are done with \u2018woke,\u201d and another said it meant that \u201cwoke is dead, and beauty is back.\u201d The X account End Wokeness, juxtaposing a picture of an American Eagle ad featuring a heavy-set black woman with a picture of Sweeney immodestly posing, commented, \u201cwoke is dead.\u201dFor us social conservatives, much of the Right\u2019s reaction was a bleak cultural bellwether. One can argue that the big-budget designers who created the ad knew exactly how the \u201cgreat jeans\u201d innuendo would be received, and that it was intended to create the media buzz it has. I personally don\u2019t believe that American Eagle, which has a pride flag on its website, is engaged in Nazi dog-whistling.The Right\u2019s reaction, however, should alarm conservatives who are concerned with the erosion of family-friendly culture. The celebratory reaction to the ad demonstrates just how steeped in liberal paradigms and assumptions the American Right is today. The ad treats sexuality as public, performative, and consumable. It\u2019s revealing and immodest, something I would try to shield my children from seeing at the mall. It\u2019s not a rupture from \u201cwoke\u201d in the slightest, rather an embrace of the liberal anthropology that detached sexuality from marriage and procreation during the 1960s sexual revolution.Much of the contemporary Right now swims in these waters, too steeped in liberalism to even realize that by cheering the American Eagle ad as an \u201canti-woke\u201d victory, they\u2019re participating in and enabling a culture that the left created.The ad demonstrated the triumph of liberalism and its assault on the religious right in particular, which, through different kinds of grassroots activist groups, has long campaigned against the kind of sexualized media that brands like American Eagle promote because of the harm it inflicts on families and children.At the heart of Christianity is the belief that each person is made Imago Dei, in the image of God, and that the human body is not an object of consumption. Pope Saint John Paul II expresses this in \u201cTheology of the Body,\u201d a set of teachings he delivered between 1979 and 1984. He explained how sexual pathologies like pornography distort human dignity and invert the body\u2019s purpose of self-giving love. When this fundamental truth is rejected, it comes as no surprise that the prevalence of sexualized media leads to consequences like higher levels of body dissatisfaction, a greater tolerance of sexual violence toward women, and diminished views of women\u2019s humanity.For social conservatives who believe moral guardrails are necessary for human flourishing, mainstream culture is still hostile terrain, and the American Eagle Sydney Sweeney ad exposes the cultural captivity of much of the Right.Being \u201canti-woke\u201d is not enough, even if the campaign against wokeness generally aligns with the objectives of any socially conservative movement.\u00a0 Anyone serious about making the public square welcoming to children and families must work to reclaim modesty as the standard cultural norm, and they must have the courage to oppose the liberal foundations of our sexualized marketplace itself.Marlo Slayback is the Executive Director of the Collegiate Network for the Intercollegiate Studies Institute.The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.<\/p>","protected":false},"author":1,"featured_media":158607,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"seo_booster_metabox":"","footnotes":""},"categories":[3909],"tags":[],"class_list":["post-158606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-conservatism-news"],"yoast_head":"\nSex Sells, And The Right Bought It: The Hollow \u2018Victory\u2019 Of The Sydney Sweeney Ad - Watchman News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sex Sells, And The Right Bought It: The Hollow \u2018Victory\u2019 Of The Sydney Sweeney Ad - Watchman News\" \/>\n<meta property=\"og:description\" content=\"In the most recent flashpoint in the culture war, American Eagle showcased actress Sydney Sweeney in an advertisement with the caption \u201cSydney Sweeney has great jeans.\u201dThe ad is overtly sexual, with the camera highlighting sexual features more than the denim itself, with suggestive poses that frame Sweeney as an erotic object of desire.\u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color,\u201d Sweeney says, back arched, while zipping up her pants. \u201cMy jeans are blue.\u201dThe reaction to the ad was a Rorschach test. The Left, locked into a hermeneutic of suspicion with a reflex to read nefarious messaging into things that seem anodyne at a cursory glance, were outraged at the perceived fascist signaling of the ad (Sweeney is thin, blonde, and blue-eyed). Some on the Left interpreted it as a dog whistle for eugenics and white supremacy.The Right, which often settles for cultural scraps, celebrated the ad as a win against \u201cwoke\u201d culture for featuring an attractive, thin white woman after years of brands being influenced by the Left\u2019s ideological fixations with inclusivity. One commentator claimed the ad was a sign that \u201cthe American people are done with \u2018woke,\u201d and another said it meant that \u201cwoke is dead, and beauty is back.\u201d The X account End Wokeness, juxtaposing a picture of an American Eagle ad featuring a heavy-set black woman with a picture of Sweeney immodestly posing, commented, \u201cwoke is dead.\u201dFor us social conservatives, much of the Right\u2019s reaction was a bleak cultural bellwether. One can argue that the big-budget designers who created the ad knew exactly how the \u201cgreat jeans\u201d innuendo would be received, and that it was intended to create the media buzz it has. I personally don\u2019t believe that American Eagle, which has a pride flag on its website, is engaged in Nazi dog-whistling.The Right\u2019s reaction, however, should alarm conservatives who are concerned with the erosion of family-friendly culture. The celebratory reaction to the ad demonstrates just how steeped in liberal paradigms and assumptions the American Right is today. The ad treats sexuality as public, performative, and consumable. It\u2019s revealing and immodest, something I would try to shield my children from seeing at the mall. It\u2019s not a rupture from \u201cwoke\u201d in the slightest, rather an embrace of the liberal anthropology that detached sexuality from marriage and procreation during the 1960s sexual revolution.Much of the contemporary Right now swims in these waters, too steeped in liberalism to even realize that by cheering the American Eagle ad as an \u201canti-woke\u201d victory, they\u2019re participating in and enabling a culture that the left created.The ad demonstrated the triumph of liberalism and its assault on the religious right in particular, which, through different kinds of grassroots activist groups, has long campaigned against the kind of sexualized media that brands like American Eagle promote because of the harm it inflicts on families and children.At the heart of Christianity is the belief that each person is made Imago Dei, in the image of God, and that the human body is not an object of consumption. Pope Saint John Paul II expresses this in \u201cTheology of the Body,\u201d a set of teachings he delivered between 1979 and 1984. He explained how sexual pathologies like pornography distort human dignity and invert the body\u2019s purpose of self-giving love. When this fundamental truth is rejected, it comes as no surprise that the prevalence of sexualized media leads to consequences like higher levels of body dissatisfaction, a greater tolerance of sexual violence toward women, and diminished views of women\u2019s humanity.For social conservatives who believe moral guardrails are necessary for human flourishing, mainstream culture is still hostile terrain, and the American Eagle Sydney Sweeney ad exposes the cultural captivity of much of the Right.Being \u201canti-woke\u201d is not enough, even if the campaign against wokeness generally aligns with the objectives of any socially conservative movement.\u00a0 Anyone serious about making the public square welcoming to children and families must work to reclaim modesty as the standard cultural norm, and they must have the courage to oppose the liberal foundations of our sexualized marketplace itself.Marlo Slayback is the Executive Director of the Collegiate Network for the Intercollegiate Studies Institute.The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad\" \/>\n<meta property=\"og:site_name\" content=\"Watchman News\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-20T14:10:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T14:10:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/watchman.news\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-02-at-8.12.24-AM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\/\/watchman.news\/#\/schema\/person\/3f4506c6002f5893ba45478a4540739f\"},\"headline\":\"Sex Sells, And The Right Bought It: The Hollow \u2018Victory\u2019 Of The Sydney Sweeney Ad\",\"datePublished\":\"2025-08-20T14:10:27+00:00\",\"dateModified\":\"2025-08-20T14:10:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad\/\"},\"wordCount\":752,\"image\":{\"@id\":\"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad#primaryimage\"},\"thumbnailUrl\":\"https:\/\/watchman.news\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-02-at-8.12.24-AM.jpg\",\"articleSection\":[\"National Conservatism News\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad\/\",\"url\":\"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad\",\"name\":\"Sex Sells, And The Right Bought It: The Hollow \u2018Victory\u2019 Of The Sydney Sweeney Ad - 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The Left, locked into a hermeneutic of suspicion with a reflex to read nefarious messaging into things that seem anodyne at a cursory glance, were outraged at the perceived fascist signaling of the ad (Sweeney is thin, blonde, and blue-eyed). Some on the Left interpreted it as a dog whistle for eugenics and white supremacy.The Right, which often settles for cultural scraps, celebrated the ad as a win against \u201cwoke\u201d culture for featuring an attractive, thin white woman after years of brands being influenced by the Left\u2019s ideological fixations with inclusivity. One commentator claimed the ad was a sign that \u201cthe American people are done with \u2018woke,\u201d and another said it meant that \u201cwoke is dead, and beauty is back.\u201d The X account End Wokeness, juxtaposing a picture of an American Eagle ad featuring a heavy-set black woman with a picture of Sweeney immodestly posing, commented, \u201cwoke is dead.\u201dFor us social conservatives, much of the Right\u2019s reaction was a bleak cultural bellwether. One can argue that the big-budget designers who created the ad knew exactly how the \u201cgreat jeans\u201d innuendo would be received, and that it was intended to create the media buzz it has. I personally don\u2019t believe that American Eagle, which has a pride flag on its website, is engaged in Nazi dog-whistling.The Right\u2019s reaction, however, should alarm conservatives who are concerned with the erosion of family-friendly culture. The celebratory reaction to the ad demonstrates just how steeped in liberal paradigms and assumptions the American Right is today. The ad treats sexuality as public, performative, and consumable. It\u2019s revealing and immodest, something I would try to shield my children from seeing at the mall. It\u2019s not a rupture from \u201cwoke\u201d in the slightest, rather an embrace of the liberal anthropology that detached sexuality from marriage and procreation during the 1960s sexual revolution.Much of the contemporary Right now swims in these waters, too steeped in liberalism to even realize that by cheering the American Eagle ad as an \u201canti-woke\u201d victory, they\u2019re participating in and enabling a culture that the left created.The ad demonstrated the triumph of liberalism and its assault on the religious right in particular, which, through different kinds of grassroots activist groups, has long campaigned against the kind of sexualized media that brands like American Eagle promote because of the harm it inflicts on families and children.At the heart of Christianity is the belief that each person is made Imago Dei, in the image of God, and that the human body is not an object of consumption. Pope Saint John Paul II expresses this in \u201cTheology of the Body,\u201d a set of teachings he delivered between 1979 and 1984. He explained how sexual pathologies like pornography distort human dignity and invert the body\u2019s purpose of self-giving love. When this fundamental truth is rejected, it comes as no surprise that the prevalence of sexualized media leads to consequences like higher levels of body dissatisfaction, a greater tolerance of sexual violence toward women, and diminished views of women\u2019s humanity.For social conservatives who believe moral guardrails are necessary for human flourishing, mainstream culture is still hostile terrain, and the American Eagle Sydney Sweeney ad exposes the cultural captivity of much of the Right.Being \u201canti-woke\u201d is not enough, even if the campaign against wokeness generally aligns with the objectives of any socially conservative movement.\u00a0 Anyone serious about making the public square welcoming to children and families must work to reclaim modesty as the standard cultural norm, and they must have the courage to oppose the liberal foundations of our sexualized marketplace itself.Marlo Slayback is the Executive Director of the Collegiate Network for the Intercollegiate Studies Institute.The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.","og_url":"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad","og_site_name":"Watchman News","article_published_time":"2025-08-20T14:10:27+00:00","article_modified_time":"2025-08-20T14:10:31+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/watchman.news\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-02-at-8.12.24-AM.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Admin","Ber\u00e4knad l\u00e4stid":"4 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad#article","isPartOf":{"@id":"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad\/"},"author":{"name":"Admin","@id":"https:\/\/watchman.news\/#\/schema\/person\/3f4506c6002f5893ba45478a4540739f"},"headline":"Sex Sells, And The Right Bought It: The Hollow \u2018Victory\u2019 Of The Sydney Sweeney Ad","datePublished":"2025-08-20T14:10:27+00:00","dateModified":"2025-08-20T14:10:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad\/"},"wordCount":752,"image":{"@id":"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad#primaryimage"},"thumbnailUrl":"https:\/\/watchman.news\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-02-at-8.12.24-AM.jpg","articleSection":["National Conservatism News"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad\/","url":"https:\/\/www.dailywire.com\/news\/sex-sells-and-the-right-bought-it-the-hollow-victory-of-the-sydney-sweeney-ad","name":"Sex Sells, And The Right Bought It: The Hollow \u2018Victory\u2019 Of The Sydney Sweeney Ad - 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