Coca-Cola Rolling Out New Misinformation Campaign to ‘Combat Obesity’

By Dr. Mercola

A new Coca-Cola ad campaign that encourages people to come together to fight obesity is drawing fire from consumer advocates and obesity experts.1, 2

Coke says it’s trying to make consumers more aware of the healthy choice beverages Coke makes; critics say Coke is simply doing damage control.

There can be no doubt that soda is one of the primary beverages responsible for skyrocketing obesity rates. As Dr. Sanjay Gupta told CNN:3

“…the scientific community has …reached a consensus that soft drinks are the one food or beverage that’s been demonstrated to cause weight gain and obesity. And if we’re going to deal with this obesity epidemic, that’s the place to start.”

Granted, no one is forcing anyone to drink them, but there simply has not been enough public education about the dangers of excessive fructose consumption. In fact, the industry has fought tooth and nail to minimize or flat out deny these health dangers, very similar to the tobacco industry denying the risk of lung cancer..

A perfect example of this ongoing denial is Coca-Cola’s reply to the video below, The Real Bears, produced by CSPI. The company called the short-film “irresponsible” and “grandstanding” that will not help anyone “understand energy balance.”

I cannot think of any instance where you might need a soda in order to maintain correct “energy balance.” You can achieve optimal health without any added sugar or artificial sweeteners. In fact, if you want to understand energy balance, read up on how to become fat-adapted rather than being a sugar burner. This requires cutting out virtually all added sugars.
Still, their vehement refusal to accept responsibility for leading you astray does not surprise me. Just take a look at the history of Coca-Cola’s advertising, and you’ll quickly realize that this leopard is not about to change its spots anytime soon. Two sites offering this history lesson include Arandilla’s “Coca-Cola Advertising Through the Years” blog4, and NPR’s blog page5, “Vigor, Brain Power and Other Health Claims From Coke’s Advertising Past.”

Now, Coca-Cola, the leading beverage brand in the world, realizes it’s losing the information war and is trying to shift your attention to its 180 different no- and low-calorie beverages. Well, this certainly is NOT going to address the obesity problem. On the contrary, artificial sweeteners have been shown to produce even MORE weight gain than regular sugar and even high fructose corn syrup.

Coke Advocating Flawed, Outdated Calorie-Counting Advice

Evidence of just how behind-the-times Coca-Cola is, their brand new multi-million dollar campaign focuses on the sentiment that:

“…beating obesity will take action by all of us, based on one simple, common-sense fact: All calories count, no matter where they come from. …And if you eat and drink more calories than you burn off, you’ll gain weight.”6

This “conventional wisdom” has been firmly debunked by science. Not all calories count equally. And the “calories in, calories out” hypothesis for maintaining weight has equally been shown to be incorrect. It is in fact FAR more important to look at the source of the calories than counting them.

In short, you do not get fat because you eat too many calories and don’t exercise enough. You get fat because you eat the wrong kind of calories. At the end of the day, your consumption of carbohydrates, whether in the form of grains and sugars (especially fructose), will determine whether or not you’re able to manage your weight and maintain optimal health. This is because these types of carbs (fructose and grains) affect the hormone insulin, which is a very potent fat regulator. Fats and proteins affect insulin to a far lesser degree. Kudos to The Atlantic7 for calling Coca-Cola on its misleading tactics in its recent article titled, Coke’s Unconscionable New Ad:

“Coca-Cola’s latest attempt to position itself against the rising tide of concern about the role of sodas in the obesity epidemic is unconscionable, because of this statement: ‘All calories count. No matter where they come from including Coca-Cola and everything else with calories.’

For Coca-Cola to suggest that all calories are equal flies in the face of reality as best as we can determine it… Coca-Cola wants us to ignore the considerable research confirming that sugary soda is a major contributor to obesity, and that it has no nutritional value… Coca-Cola could use its considerable advertising muscle to promote healthy exercise, yes, but when it does so as a ploy to confuse the public about the dangers of its products, that’s not a public service, that’s unethical.”

The video above is from Youtube and is available to the public for information and entertainment purposes only.
Mercola.com does not own and did not produce this video.

Why Calorie Counting Doesn’t Work

Dr. Robert Lustig, an expert on the metabolic fate of sugar, explains that fructose is ‘isocaloric but not isometabolic.’ This means you can have the same amount of calories from fructose or glucose, fructose and protein, or fructose and fat, but the metabolic effect will be entirely different despite the identical calorie count. This is a crucial point that must be understood.

Fructose is in fact far worse than other carbs because the vast majority of it converts directly to FAT, both in your fatty tissues, and in your liver. And this is why counting calories does not work… As long as you keep eating fructose and grains, you’re programming your body to create and store fat.

Furthermore, research by Dr. Richard Johnson, chief of the Division of Renal Diseases and Hypertension at the University of Colorado and author of The Sugar Fix and The Fat Switch, demonstrates that large portions of food and too little exercise are NOT solely responsible for why you are gaining weight. Rather it’s fructose-containing sugars that cause obesity – not by calories, but by turning on your “fat switch,” a powerful biological adaptation that causes cells to accumulate fat in anticipation of scarcity (or hibernation). According to Dr. Johnson, based on his decades of research:

“Those of us who are obese eat more because of a faulty ‘switch’ and exercise less because of a low energy state. If you can learn how to control the specific ‘switch’ located in the powerhouse of each of your cells – the mitochondria – you hold the key to fighting obesity.”

According to Beverage Digest, soda consumption in the US has been on a steady decline since 1998.8 A recent article in The Atlantic9 shows consumption of soda “in freefall,” with US consumption having declined by 40 percent since 2003. Unfortunately, many are simply switching to no- or low-cal beverages, which Coca-Cola is now trying to boost, and quite frankly, if I had to choose between these two evils, I’d choose regular soda, as artificial sweeteners are even worse for your long-term health, and have been linked to increased weight gain when compared to calorie-containing sweeteners.

No- or Low-Cal Beverages CONTRIBUTE to Obesity Problem

While soda consumption has gone down, consumption of artificially sweetened “diet” beverages has risen in that same time, according to an October 11, 2012 report by USA Today.10 The industry has effectively convinced people that diet drinks are a healthier choice because they lack any calories. However, if you’re concerned about your weight and health, switching to artificial sweeteners is NOT a wise move.

Mounting research shows that diet soda is not a “guilt-free” treat at all. For example, two studies published in 2011 linked diet soda to poor health outcomes. In one study, people who drank two or more diet sodas a day experienced waist size increases that were six times greater than those of people who didn’t drink diet soda. A second study that found that aspartame (NutraSweet) raised blood sugar levels in diabetes-prone mice.

As you may know, your waist size is not only a matter of aesthetics, but also a powerful indicator of a build-up of visceral fat, a dangerous type of fat around your internal organs that is strongly linked with type 2 diabetes and heart disease. Your waist size is a far more accurate predictor of your heart risks than your body mass index (BMI). Nearly eight years ago, research by Sharon P. Fowler, MPH11 (who was also involved in the newer studies noted above) found that your risk of obesity increases by 41 percent for each can of diet soda you drink in a day. Furthermore, for diet soft-drink drinkers, the risk of becoming overweight or obese was:

36.5 percent for up to 1/2 can per day
57.1 percent for more than 2 cans per day

For regular soft-drink drinkers, the risk of becoming overweight or obese was:

26 percent for up to 1/2 can per day
32.8 percent for 1 to 2 cans per day
47.2 percent for more than 2 cans per day

How Decreasing Sugar Intake Can Impact Body Weight

In related news, recently published research12 shows that decreasing sugar consumption can help you lose weight. The researchers examined outcomes from 71 studies on sugar consumption and body fat. The duration of included studies ranged from two weeks to one year. According to the authors:

“In trials of adults with ad libitum diets (that is, with no strict control of food intake), reduced intake of dietary sugars was associated with a decrease in body weight (0.80 kg/1.8 lb); increased sugars intake was associated with a comparable weight increase (0.75 kg/1.7 lb).

Isoenergetic exchange of dietary sugars with other carbohydrates showed no change in body weight . Trials in children… in relation to intakes of sugar sweetened beverages after one year follow-up in prospective studies, the odds ratio for being overweight or obese increased was 1.55 (1.32 to 1.82) among groups with the highest intake compared with those with the lowest intake. Despite significant heterogeneity in one meta-analysis and potential bias in some trials, sensitivity analyses showed that the trends were consistent and associations remained after these studies were excluded.”

Skyrocketing Obesity is Related to Misleading You on Health Issues

Obesity is the result of inappropriate lifestyle choices, and unfortunately, our government has done an abysmal job at disseminating accurate information about diet and health. It’s one thing for corporations to put out misleading ads – honesty is not in the self-interest of the processed food and beverage industry. It’s another when the government falls in line with for-profit deception and becomes a propagator of corporate propaganda. And this is exactly what has happened… For example, conventional advice that is driving public health in the wrong direction includes:

Cutting calories: Not all calories are created equal, and counting calories will not help you lose weight if you’re consuming the wrong kind of calories
Choosing diet foods will help you lose weight: Substances like Splenda and aspartame may have zero calories, but your body isn’t fooled. When it gets a “sweet” taste, it expects calories to follow, and when this doesn’t occur it leads to distortions in your biochemistry that may actually lead to weight gain
Avoiding saturated fat: The myth that saturated fat causes heart disease has undoubtedly harmed an incalculable number of lives over the past several decades, even though it all began as little more than a scientifically unsupported marketing strategy for Crisco cooking oil. Most people actually need at least 50 percent of their diet to include healthful saturated fats such as organic, pastured eggs, avocados, coconut oil, real butter and grass-fed beef in order to optimize their health
Reducing your cholesterol to extremely low levels: Cholesterol is actually NOT the major culprit in heart disease or any disease, and the guidelines that dictate what number your cholesterol levels should be to keep you “healthy” are fraught with conflict of interest — and have never been proven to be good for your health

This is just a tiny sampling of the misleading information on weight and obesity disseminated by our government agencies. A more complete list of conventional health myths could easily fill an entire series of books. The reason behind this sad state of affairs is the fact that the very industries that profit from these lies are the ones funding most of the research; infiltrating our regulatory agencies; and bribing our political officials to support their financially-driven agenda through any number of legal, and at times not so legal, means.

Could Warning Labels Be Part of the Answer?

According to Dr. Harold Goldstein, executive director of the non-profit group The California Center for Public Health Advocacy (CCPHA), “43 percent of the increase in daily calories Americans consumed over the last 30 years came from sugary drinks.” The CCPHA has published a list of seven things soda makers could do to create “meaningful change,” such as13:

Cease all advertising of sugary drinks to children under 16
Add warning labels to containers stating the link between soda consumption and obesity, diabetes and tooth decay, just like cigarettes must declare its connection to lung cancer
Declare number of teaspoons of sugar the container contains, in large print
Quit marketing sports drinks as healthy beverages

You Can Avoid Becoming a Statistic

Perhaps one of the most powerful scientific discoveries to emerge in the past several years is that the old adage “a calorie is a calorie” is patently false. Furthermore, the idea that in order to lose weight all you have to do is expend more calories than you consume is also false… The research clearly demonstrates that even if you control the number of calories you eat, if those calories come from fructose, you are at increased risk of developing metabolic syndrome, or prediabetes, which includes insulin resistance, fatty liver, high blood pressure and high triglycerides.

Conventional thinking tells us that metabolic syndrome is the outcome of obesity, which is simply the result of eating too many calories and not exercising enough. However, Dr. Johnson’s research, discussed above, shows that a high fructose diet is the key to developing metabolic syndrome, and that as soon as you throw fructose into the mix, “calories in versus calories out” is no longer a functional equation.

In short, avoiding fructose in all its forms, along with other sugars, is imperative in order to avoid “flipping the fat switch” that can trigger your body to accumulate excess fat. So please, do yourself and your family a favor, and don’t get swept up in Coca-Cola’s multi-million dollar ad extravaganza. The entire campaign is based on flawed, inaccurate, misleading, and patently false conventions of thinking.

Let’s not forget: Coca-Cola spent $1.2 million to defeat California Proposition 37 last November, which would have required genetically engineered (GE) foods to be labeled as such (which could have included soda containing GE high fructose corn syrup). That, in and of itself, is proof positive that Coca-Cola has no concern for health conscious consumers.

How Innate ‘Plasticity’ of Your Brain Allows You to Improve Cognitive Performance and Prevent Age-Related Decline

By Dr. Mercola

It was once thought that any brain function lost was irretrievable. Today, research into what’s referred to as “brain plasticity” has proven that this is not the case. On the contrary, your brain continues to make new neurons throughout life in response to mental activity.

Aside from toxicity, our modern lifestyle plays a part in cognitive decline, as described by Dr. Michael Merzenich, professor emeritus at the University of California, who has pioneered research in brain plasticity for more than 30 years.

He founded the Scientific Learning Corporation in Oakland, California, and Posit Science in San Francisco; both specializing in science research into brain training software.

Dr. Merzenich’s career arose from an interest in philosophy, and a fascination with the nature and origin of the human persona and individuality, and how brain processes might account for the evolution of our individual abilities. He believed that in those who have learning disabilities, the natural progressions of these brain processes must have encountered errors.

Use It or Lose It — the Principles of Brain Plasticity

The inherent plasticity of the brain was discovered some 20 years ago, when animal models demonstrated that brain deterioration and aging was in fact reversible, provided the proper stimulus. Dr. Merzenich describes brain plasticity as follows:

“It’s simple in concept. The brain changes physically, functionally, and chemically, as you acquire an ability or as you improve an ability. You know this instinctively. Something must be changing as your brain advances, as it progresses.

Actually what it is doing is changing the local wiring, changing the details of how it’s connected. It’s also changing itself in other ways, physically, functionally, and those changes account for that improvement, or account for the acquisition of an ability.

You don’t realize it but as you acquire an ability – let’s say, the ability to read – you actually create a system in the brain that does not exist, or that’s not in place, in the non-reader. It [the ability] actually evolves in the brain.”

As Dr. Merzenich explains, your brain is designed and constructed to be stimulated and challenged, and to carefully examine, resolve and interpret your environment. During the early days of mankind’s development, keeping track of the details was imperative for survival.

Today however, we tend to try to remove ourselves from the details of life. For example, instead of keeping track of appointments and to-do lists in our head, we use electronic gadgets with reminder features. Our streets are paved and lit, requiring virtually no attention to navigate from one location to another. And if you don’t sufficiently challenge your brain with new, surprising information, it eventually begins to deteriorate.

“Generally, by the third or fourth decade in life, you’re in decline,” Dr. Merzenich says. “One of the things that happens across this period is that you go from a period of the acquisition of abilities to largely using those abilities that have been acquired earlier in life. By that I mean to say, the fundamental skills that you apply in your profession or in your everyday life are things you master, and you’re doing them without thought.

To a large extent, you’re operating most of your day without really being consciously engaged in the things you’re doing… I’ve gone without really thinking very much about the physical acts of driving. I’m substantially disengaged.

This has been contributed to substantially by modern culture. Modern culture is all about taking out surprises… to basically reduce the stimulation in a sense on one level, so that we could engage ourselves in sort of an abstract level of operations. We’re no longer interested in the details of things. We’re no longer interested in resolving the details of what we see or hear or feel, and our brains slowly deteriorate.”

Contributing Factors to Cognitive Decline, and How to Counteract it

With age, brain researchers have found that there’s an increase in “chatter” in your brain. Dr. Merzenich explains:

“Your brain becomes less precise in how it’s resolving information as you’re operating and listening in language, as you’re operating in vision, or as you’re operating in controlling your actions. And we actually see these other noise processes through the brain as you age. In fact, we can correlate those changes quite directly with the slowing down of your processing.

You know, every older person is slower in their actions, slower in their decisions, and less fluent in their operations than when they’re younger. They’re slower because the brain basically is dealing with information in a fuzzier and degraded form.”

What research into brain plasticity shows us is that by providing your brain with appropriate stimulus, you can counteract this degeneration. A key factor or ingredient necessary for improving brain function or reversing functional decline is the seriousness of purpose with which you engage in a task. In other words, the task must be important to you, or somehow meaningful or interesting — it must hold your attention. Rote memorization of nonsensical or unimportant items will not stimulate your brain to create new neurons.

Dr. Merzenich has been instrumental in the development of a kind of environment — a computer-based brain training program that can help you sharpen a range of skills, from reading and comprehension to improved memorization and more. The program is called Brain HQ1.

“There are some very useful exercises in there that are for free, and you can actually drive improvements, for example, in brain speed, in the accuracy, with which the brain represents information in detail,” he says.

“Basically, what you’re doing is reducing the chatter, the noisiness of the process of your brain. That impacts your capacity, for example, to record that information; to remember it. Because when the information is in its degraded form, when it’s fuzzy, when it’s imprecise, all of the uses of it – like your brain makes basically – are degraded.”

Who Can Benefit from This?

Everybody’s brain is plastic, including yours, so no matter what your age or current level of brain function, your brain can improve to some degree or other. Dr. Merzenich specializes in children, primarily those with learning disabilities or impairments. But seniors and adults of all ages are also starting to use the program, and all age groups have been found to reap significant rewards.

In children operating in the 10th percentile of academic performance are commonly able to improve their scores to the middle or average level with 20-30 hours of intensive computer-based training.

“Now, that’s a big difference for the child,” he says. “It carries the child from a position which is at the bottom of the class, on the average, to be somewhere in the middle of the class. And that gives a child a chance to excel in school.”

Careful control studies in seniors have also been done. After 40 hours of computer-based training, the average improvement in cognitive performance across the board was 11 years. Meaning, if you were 70 years old, after 40 hours of brain training, your cognitive abilities could operate like that of a 59-year old. The same, and in some cases greater, effect can be found in 40-50-year olds using the program.

How to Implement a Brain Training Program

So, how does such a training program work, and what’s the optimal way to implement it in order to maximize the benefits?

“One of the great advantages that we have is that there’s a very large body of scientific information that informs us about the optimum,” Dr. Merzenich says. “It comes from understanding, on a scientific level, the basis of what controls brain change. We know how the machine operates to control brain change. We know that you have to be engaged attentively, and in a sense that the more attentively focused you are, the more positively enabling machine the brain is when turned on.

We know that rewards have to occur, or information or feedback about how you’re doing have to occur, in a specific way to drive the optimum changes in the brain… the way difficulties change in the task are crucial for driving changes with highest proficiency.

One simple thing we do is to [continually] adjust the difficulty level of the task, so that the child is at a level in which they get most things correct but they’re capable of error. Because only when you’re in this demanding situation, only when it matters to the brain, does the machinery turn on to change the brain. We actually regulate this, and as a child progresses session by session, day by day, they notch up their performance to higher and higher and higher and higher and higher levels.”

Ideally, it would be wise to invest at least 20 minutes a day. But no more than five to seven minutes is to be spent on a specific task. When you spend longer amounts of time on a task, the benefits weaken. According to Dr. Merzenich, the primary benefits occur in the first five or six minutes of the task.

You can typically improve yourself to the highest practical or possible level in anywhere between five to a dozen brief sessions of seven or eight minutes each. Again, having a sense of purpose is crucial.

“When it matters to you, you are going to drive changes in your brain,” he explains. “That’s something always to keep in mind. If what you’re doing seems senseless, meaningless, if it does not matter to you, then you’re gaining less from it.”

Dr. Merzenich developed a website, Brain HQ, to help take advantage of the brain’s ability to repair.The Brain HQ website has many different exercises designed to improve brain function and it also allows you to track and monitor your progress over time. While there are many similar sites on the web, Brain HQ is one of the oldest and most widely used.

How Your Daily Lifestyle Can Improve Your Brain Function

Aside from engaging in a computer-based brain exercise program, Dr. Merzenich lists several things you can do on a daily basis, as part of your day-to-day lifestyle, to help maintain optimal brain fitness:

Get 15-30 minutes of physical exercise each day, when exercising, think about using your brain to control your actions. That means, skip the iPod and instead take in the details of your environment.

“Reconstruct it in your mind. Basically, we are constructed to take in the details of our physical environments, and to interpret and reconstruct them. That’s a critical form of exercise for us basically to refine our navigational skills and abilities in this sense – to basically look at the landmarks, to look at the details, to record them in detail,” he says.

Secondly, look for and take note of surprises in your environment. “If you walk across the landscape and are paying attention, you cannot take a walk for 15, 20, or 30 minutes without being surprised,” he says. “And the brain loves surprises, because surprises mean that they must be engaged to interpret what they mean.”

Lastly, pay attention to your physical body. “You should feel yourself again. When’s the last time you actually thought about the feelings of you movements?”

Spend about five minutes every day working on the refinement of a specific, small domain of your physical body. Dr. Merzenich explains:

“That is to say, move in a very variable and controlled way – variable in speed, variable to reach a target, for example, with your big toe or your little finger. Do that every day. I do that in a systematic way, because I’m trying to maintain the fidelity of the neurological control movement. I know that I’m very much thinking about the feeling in my movements as I do that.”

Find ways to engage yourself in new learning as a continuous aspect of your life, such as taking on new hobbies, learning new skills
Stay socially engaged
Practice “mindfulness,” in which you’re attentively focusing on the world around you again, as if you’re seeing it for the first time.

“Look at the wonder in the flower. Look with curiosity again at the movements of the lizard. Engage in the details of the world and in life. Associate what you hear with what you feel on your skin,” he suggests. “It’s incredibly important that you engage the brain and all of its details of how it’s drinking in information, because this again relates to the fidelity with which it will represent it for all of its operations.”

Nutrition and Brain Health

Another factor that cannot be overlooked is your diet. Foods have an immense impact on your brain, and eating whole foods as described in my nutrition plan will best support your mental and physical health. Just like exercise, avoiding sugar (particularly fructose) and grains will help normalize your insulin levels.

This is an important aspect, as sugar causes chronic inflammation that disrupts your body’s normal immune function and can wreak havoc on your brain. But sugar also suppresses BDNF, which is important for proper memory function, and appears to play a significant role in depression as well. At least we know that BDNF levels tend to be critically low in people with depression, and some animal models have suggested low BDNF levels may actually be causative.

The medical literature is also showing that coconut oil can be of particular benefit for brain health, and anecdotal evidence suggests it could be very beneficial in the treatment of Alzheimer’s disease. Ketone bodies have been found to feed your brain and prevent brain atrophy. It may even restore and renew neuron and nerve function in your brain after damage has set in. Ketones are what your body produces when it converts fat (as opposed to glucose) into energy, and a primary source of ketone bodies are the medium chain triglycerides (MCT) found in coconut oil. Other dietary recommendations to preserve and improve your brain health include the following:

Optimize your vitamin D levels through safe sun exposure, a safe tanning bed and/or vitamin D3 supplements.
Take a high-quality animal-based omega-3 fat. I recommend consuming high quality krill oil to meet the optimal amount of omega-3 fats needed to achieve good health and fight cognitive decline
Avoid processed foods and sugars, especially fructose — Excessive sugar and grain consumption are the driving factors behind insulin resistance, and the strategies that protect your brain are very similar to those for avoiding diabetes. There is simply no question that insulin resistance is one of the most pervasive influences on brain damage, as it contributes massively to inflammation, which will prematurely degenerate your brain.
Ideally, you’ll want to restrict your total fructose consumption to below 25 grams a day. This includes refraining from eating too many fruits, if you normally eat a lot of them. If you consume more than 25 grams a day of fructose you can damage your cells by creating insulin and leptin resistance and raising your uric acid levels.
Avoid grains – Even whole, organic grains will convert to sugar in your body and spike your insulin levels.
Avoid artificial sweeteners – Aspartame, for example, is an excitotoxin that can literally destroy your brain cells. There are many studies showing the dangers of aspartame.For example, one study published in 20082 concluded that excessive aspartame ingestion might cause certain mental disorders, as well as compromised learning and emotional functioning.
Avoid soy — Unfermented soy products are another common food that should be avoided if you want to maintain healthy brain function.

One well-designed epidemiological study linked tofu consumption with exaggerated brain aging. Men who ate tofu at least twice weekly had more cognitive impairment, compared with those who rarely or never ate the soybean curd, and their cognitive test results were about equivalent to what they would have been if they were five years older than their current age. What’s more, higher midlife tofu consumption was also associated with low brain weight. Shrinkage does occur naturally with age, but for the men who had consumed more tofu showed an exaggeration of the usual patterns you typically see in aging.
Dr. Kaayla Daniel has written an excellent book, The Whole Soy Story, which covers the health dangers of soy in great depth and I highly recommend it to anyone still under the illusion that soy is a health food.

Artificial Sweeteners Cause Greater Weight Gain than Sugar, Yet Another Study Reveals

By Dr. Mercola

Are you using artificial sweeteners and opting for low-cal “diet” foods in an effort to control of your weight?
If so, you may be surprised to learn that research has repeatedly shown that artificial no- or low-calorie sweeteners are anything but good news for weight loss… Contrary to popular belief, studies have found that artificial sweeteners such as aspartame can:

Stimulate your appetite
Increase carbohydrate cravings
Stimulate fat storage and weight gain

Now, yet another study1 has been published showing that saccharin and aspartame cause greater weight gain than sugar.
The belief that artificially sweetened foods and beverages will help you lose weight is a carefully orchestrated deception. So if you are still opting for “diet” choices for this reason, you are being sorely misled. Ditto for diabetics, as recent research has shown aspartame also worsens insulin sensitivity.
The fact that these are still being promoted as “diet” flies in the face of any rational behavior. One wonders why the FTC doesn’t come down like a ton of bricks on these companies for massively fraudulent marketing.

New Study Negates Weight Management Claims of Artificial Sweeteners

The featured study, published in the January 2013 issue of the journal Appetite2, was done by a Brazilian research team with the Faculty of Medicine of the Federal University do Rio Grande do Sul. Rats were fed plain yogurt sweetened with either aspartame, saccharin, or sugar, plus their regular rat chow, for 12 weeks.

“Results showed that addition of either saccharin or aspartame to yogurt resulted in increased weight gain compared to addition of sucrose, however total caloric intake was similar among groups,” the researchers write.3

The reason for the similar calorie consumption between the groups was due to increased chow consumption by the rats given artificially sweetened yoghurt. This type of compensation has been found in previous studies4 as well, indicating that when your body gets a hit of sweet taste without the calories to go with it, it adversely affects your appetite control mechanisms, causing increased food cravings. The authors concluded that:

“Greater weight gain was promoted by the use of saccharin or aspartame, compared with sucrose, and this weight gain was unrelated to caloric intake. We speculate that a decrease in energy expenditure or increase in fluid retention might be involved.”

You Actually Gain Weight by Using “Artificial Sweeteners

A 2010 scientific review published in the Yale Journal of Biology and Medicine (YJBM)5 discussed the neurobiology of sweet cravings and the unexpected effect of artificial sweeteners on appetite control. It cites several large scale prospective cohort studies that found positive correlations between artificial sweetener use and weight gain, which flies in the face of “conventional wisdom” to cut calories in order to lose weight. For example:

“The San Antonio Heart Study6 examined 3,682 adults over a seven- to eight-year period in the 1980s. When matched for initial body mass index (BMI), gender, ethnicity, and diet, drinkers of artificially sweetened beverages consistently had higher BMIs at the follow-up, with dose dependence on the amount of consumption. Average BMI gain was +1.01 kg/m2 for control and 1.78 kg/m2 for people in the third quartile for artificially sweetened beverage consumption.

The American Cancer Society study7 conducted in early 1980s included 78,694 women who were highly homogenous with regard to age, ethnicity, socioeconomic status, and lack of preexisting conditions. At one-year follow-up, 2.7 percent to 7.1 percent more regular artificial sweetener users gained weight compared to non-users matched by initial weight… Saccharin use was also associated with eight-year weight gain in 31,940 women from the Nurses’ Health Study8 conducted in the 1970s.”

Experiments have found that sweet taste, regardless of its caloric content, enhances your appetite. Aspartame has been found to have the most pronounced effect, but the same applies for other artificial sweeteners, such as acesulfame potassium and saccharin.
The reason why glucose or sucrose (table sugar) tends to lead to lower food consumption compared to non-caloric artificial sweeteners is because the calories contained in natural sweeteners trigger biological responses to keep your overall energy consumption constant. This was again evidenced in a study9 published last year, which concluded that:

“The results support the hypothesis that consuming non-caloric sweeteners may promote excessive intake and body weight gain by weakening a predictive relationship between sweet taste and the caloric consequences of eating.”

In essence, real sugar allows your body to accurately determine that it has received enough calories, thereby activating satiety signaling. Without the calories, your appetite is activated by the sweet taste, but as your body keeps waiting for the calories to come, sensations of hunger remain.

“Human research must rely on subjective ratings and voluntary dietary control. Rodent models helped elucidate how artificial sweeteners contribute to energy balance. Rats conditioned with saccharin supplement had significantly elevated total energy intake and gained more weight with increased body adiposity compared to controls conditioned with glucose. Saccharin-conditioned rats also failed to curb their chow intake following a sweet pre-meal…

Increasing evidence suggests that artificial sweeteners do not activate the food reward pathways in the same fashion as natural sweeteners… Lastly, artificial sweeteners, precisely because they are sweet, encourage sugar craving and sugar dependence… Unsweetening the world’s diet may be the key to reversing the obesity epidemic,” the YJBM review states.10

That last statement is probably the most accurate conclusion there is. Americans in particular are addicted to the flavor sweet, which appears to trigger a complex set of biological systems, pathways, and mechanisms that in the end leads to excess weight gain whether that flavor comes loaded with calories or not.

Another Oft-Ignored Mechanism Driving Weight Gain from Artificial Sweeteners

Another reason for aspartame’s potential to cause weight gain is because phenylalanine and aspartic acid – the two amino acids that make up 90 percent of aspartame — are known to rapidly stimulate the release of insulin and leptin; two hormones that are intricately involved with satiety and fat storage. Insulin and leptin are also the primary hormones that regulate your metabolism.
So although you’re not consuming calories in the form of sugar, aspartame can still raise your insulin and leptin levels. Elevated insulin and leptin levels, in turn, are two of the driving forces behind obesity, diabetes, and a number of our current chronic disease epidemics. Over time, if your body is exposed to too much leptin, it will become resistant to it, just as your body can become resistant to insulin, and once that happens, your body can no longer “hear” the hormonal messages instructing your body to stop eating, burn fat, and maintain good sensitivity to sweet tastes in your taste buds.
What happens then?
You remain hungry; you crave sweets, and your body stores more fat. Leptin-resistance also causes an increase in visceral fat, sending you on a vicious cycle of hunger, fat storage and an increased risk of heart disease, diabetes, metabolic syndrome and more.
Additionally, large doses of phenylalanine can lower important neurotransmitters like sero­tonin,11 which also influences satiety. Decreased serotonin levels reduce feelings of satiety, which can then lead to over-eating or binge eating. In the end, the research tells us that artificial sweeteners are nothing more than a pipe dream when it comes to being a dieter’s aid, because contrary to what the marketing campaigns claim, low- or no-calorie artificial sweeteners are more likely to help you pack on the pounds than shed them.

What’s the Answer for Stubborn Weight Gain?

The first thing you need to understand is that counting calories is typically useless for weight loss. This is because calories are NOT created equal, and will not have identical effects on your weight or health. And, as reviewed above, trying to fool your body with artificial sweeteners devoid of calories is not the answer. In fact, it will likely make matters worse.
Secondly, it’s important to realize that the preferred fuel for your body is fat, not carbohydrates. Switching from a carb-based diet to a fat- and protein-based diet will help rebalance your body’s chemistry, and a natural side effect of this is weight loss, and/or improved weight management once you’re at an ideal weight. One explanation for this is that you don’t really get fat from eating too much and exercising too little. Nor do you get fat from eating fat.
In fact, there’s reason to believe that most people’s health would benefit from having:

As much as 60-70 percent healthful fats in their diet, and
No more than one gram of protein per kilo of lean body mass or about 0.5 grams of protein per pound of lean body mass. (Can be increased by 25 percent if pregnant or aggressively exercising). To determine your lean body mass, calculate your body fat percentage and subtract that from 100. So if you are 20 percent body fat you would have 80 percent lean body mass. Then, multiply that times your current weight to get lean body mass in kilos or pounds

Dr. Richard Johnson’s latest book, The Fat Switch, dispels many of the most pervasive myths relating to diet and obesity. He discovered the method that animals use to gain fat prior to times of food scarcity, which turned out to be a powerful adaptive benefit. His research showed that fructose activates a key enzyme, fructokinase, which in turn activates another enzyme that causes cells to accumulate fat. When this enzyme is blocked, fat cannot be stored in the cell.
Interestingly, this is the exact same “switch” animals use to fatten up in the fall and to burn fat during the winter. Fructose is the dietary ingredient that turns on this “switch,” causing cells to accumulate fat, both in animals and in humans.
In essence, overeating and excess weight could be viewed as a symptom of the wrong proportion of macronutrients. You’re simply not feeding your body the right fuel. It’s not necessarily the result of eating too many calories, per se, but rather getting your calories from the wrong sources. In simple terms, when you consume too many sugars and carbs, you set off a cascade of chemical reactions in your body that makes you hungry and leaves you craving for sweets.
Even if you have the highest quality raw and organic foods, if you have a non-optimal combination with identical calories, you will likely gain weight. So listen to your body and if you are one of the two-thirds of people who are overweight, seriously consider radically reducing your carbs and replacing them with fibrous vegetables, lowering your protein levels to the quantity discussed above, and replacing those missing calories with healthy fats from coconut oil, olives, olive oil, avocado, pastured grass fed butter, and nuts. You can also try intermittent fasting, which will give you a radical jumpstart in your ability to normalize your weight.

For Best Toilet Health: Squat or Sit?

By Dr. Mercola

Is the Western toilet in part responsible for problems like hemorrhoids, constipation, IBD (Inflammatory Bowel Disease), appendicitis, and even heart attacks?
If you examine the data, there is a great deal of evidence this is true. The modern toilet has required us to change the position we use to evacuate our bowels, which changes the anatomy of… well, a poop, to put it bluntly.
Infants instinctively squat to defecate, as does the majority of the world’s population. But somehow the West was convinced that sitting is more civilized.
Sitting on the modern Thomas Crapper-style sit-down toilet is designed to place your knees at a 90-degree angle to your abdomen. However, the time-honored natural squat position places the knees much closer to your torso, and this position actually changes the spacial relationships of your intestinal organs and musculature, optimizing the forces involved in defecation.1
Sitting to evacuate your bowel requires you to apply additional force (straining), which has some unwanted biological effects, including a temporary disruption in cardiac flow.

Can the Toilet Be Blamed for Increasing Rates of Colon and Pelvic Disease?

Squatting is the way our ancestors performed their bodily functions until the middle of the 19th Century. Chair-like toilets were reserved for the royals and the disabled. But the “progress” of westernized societies may be partly to blame for higher rates of colon and pelvic disease, as described by a report in the Israel Journal of Medical Science:2

“The prevalences of bowel diseases (hemorrhoids, appendicitis, polyps, ulcerative colitis, irritable bowel syndrome, diverticular disease, and colon cancer) are similar in South African whites and in populations of prosperous western countries. Among rural South African blacks with a traditional life style, these diseases are very uncommon or almost unknown.”

As globalization continues to make its way across the world, squat toilets are being converted to sitters. For example, Thailand’s Health Ministry just announced it will replace squat toilets with the sit-down varieties at all public facilities.3 This may be a bad thing for public health, as a wide range of health problems have been associated with the transition from squatting to sitting. In fact, health problems potentially stemming from the sitting position include the 15 outlined in the following table.

Appendicitis
Constipation
Hemorrhoids

Incontinence
Colitis
Crohn’s Disease

Diverticulitis
Contamination of the Small Intestine
Gynecological Disorders, including Pelvic Organ Prolapse and Uterine Fibroids

Colon Cancer
Hiatal Hernia and GERD
Pregnancy and Childbirth

Prostate Disorders
Sexual Dysfunction
Reduced Risk of Cardiac Events

The Straight Poop

Evidence suggests bowel and pelvic problems may be related to improper potty posture. Only with the traditional squat position is your body aligned in a way that promotes complete bowel emptying. As you can see from the diagram, squatting actually straightens and relaxes your rectum.

Reference: Tagart REB. The Anal Canal and Rectum: Their Varying Relationship and Its Effect on Anal Continence, Diseases of the Colon and Rectum 1966: 9, 449-452.

 
According to Jonathan Isbit of Nature’s Platform:

“For safety, nature has deliberately created obstacles to evacuation that can only be removed by squatting. In any other position, the colon defaults to ‘continence mode.’ This is why the conventional sitting position deprives the colon of support from the thighs and leaves the rectum choked by the puborectalis muscle.These obstacles make elimination difficult and incomplete – like trying to drive a car without releasing the parking brake.

Chronically incomplete evacuation, combined with the constant extraction of water, causes wastes to adhere to the colon wall. The passageway becomes increasingly constricted and the cells start to suffocate. Prolonged exposure to toxins will often trigger malignant mutations.”

He goes on to explain how the kink where your sigmoid joins your rectum (refer to the colon diagram above) serves an important function in continence. It “applies the brakes” to the flow of peristalsis, reducing the pressure on your puborectalis muscle. According to Isbit’s article, squatting offers seven advantages:

Makes elimination faster, easier and more complete. This helps prevent “fecal stagnation,” a prime factor in colon cancer, appendicitis and IBD

Protects the nerves that control the prostate, bladder and uterus from becoming stretched and damaged

Securely seals the ileocecal valve, between the colon and the small intestine; in the conventional sitting position, this valve is unsupported and often leaks during evacuation, contaminating the small intestine

Relaxes the puborectalis muscle which normally chokes the rectum in order to maintain continence

Uses the thighs to support the colon and prevent straining. Chronic straining on the toilet can cause hernias, diverticulosis, and pelvic organ prolapse

A highly effective, non-invasive treatment for hemorrhoids, as shown by published clinical research

For pregnant women, squatting avoids pressure on the uterus when using the toilet; daily squatting helps prepare pregnant women for a more natural delivery

Hemorrhoid Prevention

Two common problems are hemorrhoids and constipation. Unfortunately, many people needlessly suffer because they are too embarrassed to broach the topic with their healthcare providers. Fortunately, these all-too-common problems can be resolved with similar strategies because they share the same causative factors, including the typical Western diet, inadequate exercise, chronic dehydration, and stress. Surveys suggest that, in westernized countries, as much as half the population over age 40 may suffer from hemorrhoids.
Hemorrhoids are veins in the wall of your rectum and anus that have become twisted, swollen and inflamed. They can form either internally or externally, and the resulting lumps can cause pain and bleeding.
Hemorrhoids are most often created by an increase in pressure, usually from straining to have a bowel movement. Hemorrhoids are common in people with chronic digestive disturbances – especially constipation. They are also seen in the elderly, and during pregnancy. If you’re pregnant, the additional pressure your growing baby places on your uterus can result in hemorrhoids. Childbirth can increase the problem, but fortunately, most hemorrhoids caused by pregnancy resolve after delivery.
There is research casting doubt on the theory that hemorrhoids are caused by insufficient dietary fiber, but instead by other factors such as the loss of the “ancestral diet,” and the straining associated with defecating from a sitting position.4
Dr. Berko Sikirov, an Israeli physician who studied the health effects of squatting for elimination, found that hemorrhoids were virtually eliminated when hemorrhoid sufferers switched their toileting position from sitting to squatting.5 Sikirov concluded hemorrhoids result from continual aggravation and injury from excessive straining by defecating in the sitting position. Straining is necessary to overcome the constriction in the rectum designed to maintain continence.
To prevent hemorrhoids, you should also stay hydrated with adequate water daily, seek to control your emotional stress, and get plenty of exercise. Make sure your diet includes plenty of probiotics, such as those present in traditionally fermented foods like sauerkraut and other fermented vegetables, which are important for maintaining optimal intestinal flora. For a complete discussion of hemorrhoid prevention and treatment, refer to my earlier article on this topic.
Occasionally a deficiency of bioflavonoids allow blood vessels to break easier and if this is the case a supplement called rutin is particularly helpful at correcting. If you bruise easily this is a strong suggestion that you would benefit from taking rutin.

Natural Constipation Relief Strategies

Constipation and hemorrhoids are two sides of the same coin. Your risk for hemorrhoids increases greatly if you have recurring episodes of constipation. One of the biggest hindrances to your success may be not realizing you’re constipated in the first place. Regular bowel movements are extremely important for your health because, without them, toxins accumulate and are recirculated in your bloodstream. If elimination is not regular and complete, the wastes will dry and become cemented to the walls of your colon.
Constipation has been shown to increase your risk of colon cancer and has been implicated in diverticulosis and appendicitis. The cumulative lifetime use of commercial laxatives has been associated with increased risk of colon cancer.6
Conventional medicine typically defines constipation as fewer than two or three bowel movements a week. But you should really be having one bowel movement a day, and preferably two or three. So if you are having less than one bowel movement per day, you should take steps to increase them. Some of the common causes of constipation include laxative abuse, hypothyroidism, IBD, and ignoring the urge to go. If you consistently ignore the urge to have a bowel movement – for instance, to avoid using a public toilet – eventually you may stop feeling the urge.
Laxatives are NOT a good option as your body may become dependent on them. Laxatives may decrease your colon’s ability to contract and can even eventually damage your large intestine’s nerves, muscles, and other tissues. This applies to both pharmaceutical laxatives, as well as herbs like cascara. Fortunately, although constipation is very common, it is also usually temporary and relatively easy to resolve – without resorting to laxatives. Squatting is one of the best interventions, preventing constipation in four ways:

Gravity does most of the work. The weight of the torso presses against the thighs and naturally compresses the colon. Gentle pressure from the diaphragm supplements the force of gravity.
The ileocecal valve, between the colon and the small intestine, is properly sealed, allowing the colon to be fully pressurized. The pressure creates a natural laxative effect. In the sitting position the IC valve is unsupported and tends to leak, making it difficult to generate the required pressure.
Squatting relaxes the puborectalis muscle, which normally chokes the rectum to maintain continence.
Squatting lifts the sigmoid colon to unlock the “kink” at the entrance to the rectum. This kink also helps prevent incontinence, by taking some of the pressure off the puborectalis muscle.

Preventing and treating constipation is very similar to preventing and treating hemorrhoids. Pay attention to your diet, exercise, hydration and stress level. Consume probiotic-rich foods and possibly add a probiotic supplement.

Chia and organic psyllium are excellent sources of soluble and insoluble fiber, aloe vera and magnesium supplements can also be useful tools to speed up your bowel movements.

For a complete discussion of constipation prevention and treatment, refer to my earlier article on this topic.

Are You Ready to Assume the Position?

The scientific benefits of squatting have sparked efforts to design devices that help would-be squatters to return to a more natural pooping position. However, if you’ve been using a sit-down toilet your entire life and haven’t squatted since childhood, squatting may present somewhat of a physical challenge – to say the least!
Various devices have appeared in the marketplace to assist with this problem, such as the Squatty Potty, developed by Robert Edwards, a 37 year-old contractor and designer in Utah who sought a way to help his mother relieve her problems with constipation and hemorrhoids.7 You may wish to check out some of these contraptions on the Internet.8 Squatting involves strength and flexibility that adults tend to lose over time, but children have naturally. These devices – special toilets and stools that get your body into a more “squatty” position – may help you get closer to the ideal.
Another advantage of squatting? Killer thighs. Nothing builds your thighs like a squat. Adding some squats at the gym will undoubtedly help you with your squats in the bathroom!

Another Health Fraud — “Fat-Blocking” Soda

By Dr. Mercola

“Pepsi Special” is the latest “healthy soda” to hit the market, this time in Japan. Infused with dextrin, a type of fiber that’s popular in fiber supplements in the U.S., Pepsi Special is being marketed as a “fat-blocking soda,” as it claims to help reduce your body’s absorption of fat.

How Can Soda Claim to Help You Absorb Less Fat?

Pepsi’s Japanese partner, Suntory Holdings Limited, is reportedly basing their claim, in part, on a 2006 study that found rats fed dextrin absorbed less fat from their food,1 and Japan’s National Institute of Health and Nutrition now allows it to bear the designation as a “food for specified health use.”
These are foods that are meant to be consumed “by people who wish to control health conditions, including blood pressure or blood cholesterol.”2 But can soda really be healthy?
Not likely.
Pepsi Special is far from a health food. Adding fiber to a disastrous combination of high fructose corn syrup, phosphoric acid, caffeine and coloring does not make it good for you. But it may “fool” some people into thinking it does, which could make them drink even more of it, further damaging their health.
Soda is a leading contributor to the rising rates of obesity, diabetes, heart disease and other chronic diseases facing much of the developed world, and any claims to the contrary are dangerously misleading. As Dr. Walter Willett, chair of nutrition at the Harvard School of Public Health, told Time:3

“Unless Pepsi can provide data from controlled studies in humans to the contrary, their claim should be regarded as bogus and deceptive.”

Pepsi’s Eager to Cash In on Health-Conscious Consumers

Remember Pepsi Raw, which was introduced in the UK in 2008? This was another one of the soda company’s ridiculous creations – a concoction of sugar, caramel coloring, coffee leaf and sparkling water that was supposed to be another “healthy” version of soda.
While it had 10 percent less sugar than regular Pepsi, Pepsi Raw was simply another sugar-sweetened beverage, not a health drink. It was removed from the market just two years after its release.
Earlier this year, Pepsi Next was released. Pepsi Next claims to have 60 percent less sugar without sacrificing taste, but the secret to keeping its sweet taste comes from the use of not only high fructose corn syrup, but also THREE artificial sweeteners: aspartame, acesulfame potassium, and sucralose, all of which are linked to several dozen serious health risks.4
It’s all part of the company’s plan to beef up their share of profits from the “healthy foods” category, with reports noting they hope to boost their nutrition business from $10 billion to $30 billion by 2020.5
This is a classic corporate move. Find something that people are interested in and sell it to them even if it is deceptive and worsens their health. Most of these companies have absolutely ZERO interest for your health; they are only focused on their bottom line profits. So the age old adage is appropriate, Buyer Beware.

Is “Healthy” Soda Too Good to be True?

In a word, yes.
There’s nothing healthy about soda, even if it contains fiber or is sugar free. Drinking soda is in many ways worse for you than smoking, and it is only because of massive marketing campaigns from the industry that these sugary beverages are deemed so acceptable, including for our most vulnerable members of society – our kids.
If I asked you to quickly recall a commercial or slogan from leading soda companies, like Coca-Cola or Pepsi, chances are you’d have no trouble recalling the friendly polar bear commercials or “the real thing” logo, and if you asked your kids, they’d probably come up with a few too.
This is just the tip of the iceberg for how beverage bigwigs have gotten their products firmly embedded into the homes and psyches of millions of Americans and others worldwide. Coca-Cola, for instance, spends close to $3 billion a year on advertising. With that amount of money it’s no wonder the company has managed to hold on to its wholesome reputation.
They, and other beverage giants, are also in the habit of forming strategic alliances with ostensibly health-focused organizations that make it appear as though they are looking out for your health, which is about as laughable as Big Tobacco sponsoring a marathon. For instance, both Coca-Cola and Pepsi are sponsors or partners of the American Dietetic Association (ADA) and have featured exhibits at their annual conference.
Diet Coke has also teamed up with the National Heart, Lung, and Blood Institute (NHLBI) to raise awareness for women’s heart health program, even though Coca-Cola is one of the main retailers of sugar in the United States and it is very clear that sugar and fructose are actually leading causes in the increasing rates of heart disease.

Fructose: Soda’s Dirty Secret

The primary reason why soda is so dangerous to your health?
Fructose.
The fructose content of the high fructose corn syrup (HFCS) used in many popular soda brands has been grossly underestimated. Around 100 years ago the average American consumed a mere 15 grams of fructose a day, primarily in the form of fruit, not industrially produced isolate, which is infinitely different on a physiological level. One hundred years later, one-fourth of Americans are consuming more than 135 grams per day, largely in the form of soda.
Fructose at 15 grams a day or less is generally harmless (unless you suffer from high uric acid levels). However, at nearly 10 times that amount it becomes a major contributor to obesity and nearly all chronic degenerative diseases. Instead of consisting of 55 percent fructose and 45 percent glucose, many soda brands, including Coke, Pepsi and Sprite, contain as much as 65 percent fructose, nearly 20 percent higher than originally believed.6 Thanks to the excellent work of researchers like Dr. Robert Lustig, and Dr. Richard Johnson, we now know that fructose:

Is metabolized differently from glucose, with the majority being turned directly into fat
Tricks your body into gaining weight by fooling your metabolism, as it turns off your body’s appetite-control system. Fructose does not appropriately stimulate insulin, which in turn does not suppress ghrelin (the “hunger hormone”), doesn’t drive glucose into the cell to create satiety, and doesn’t stimulate leptin (the “satiety hormone”), which together result in your eating more and developing insulin resistance.
Rapidly leads to weight gain and abdominal obesity (“beer belly”), decreased HDL, increased LDL, elevated triglycerides, elevated blood sugar, and high blood pressure — i.e., classic metabolic syndrome.
Over time leads to insulin resistance, which is not only an underlying factor of type 2 diabetes and heart disease, but also many cancers.
Leads to a dopamine-mediated hedonistic syndrome, which causes an insatiable desire to consume more of the same, despite the broad range of adverse, even life-threatening health effects caused by excessive fructose consumption.

Diet soda, by the way, is NOT a healthy alternative, even though it’s fructose-free. People who drink diet soft drinks daily may be 43 percent more likely to suffer from a vascular event, including a stroke or heart attack,7 as well as are more likely to experience weight gain, increased waist size, diabetes and metabolic syndrome.

Warning: 5-Hour Energy Shots Linked to Deaths

If you’re thinking of ditching your soda in favor of another caffeine kick like 5-hour Energy, be warned that 13 potentially related deaths and more than 90 adverse reaction claims (including 33 hospitalizations) following its consumption have already been reported to the U.S. Food and Drug Administration (FDA). Although the product’s label does not disclose how much caffeine it contains per serving, it’s been estimated at over 200 milligrams (compared to about 100-150 for a typical 8-ounce cup of coffee). Consuming large quantities of caffeine in energy drinks can have serious health consequences, especially in children and teens, including caffeine toxicity, stroke, anxiety, arrhythmia, and in some cases even death.

Are You Hooked on Soda and Energy Drinks to Give You a Boost?

There are a number of reasons why people drink soda, but many do so because they’re addicted to the ephemeral energy boost they get from the caffeine and sugar. There are, however, natural ways to give your body lasting energy without any of the downsides of consuming fructose, excessive caffeine or artificial sweeteners.
These include:

Eating a healthy diet with limited sugar, fructose and processed foods. See my nutrition plan for a naturally energy-enhancing diet.
Increasing your intake of animal-sourced omega-3 fatty acids, e.g. krill, wild salmon, free-range eggs, to support your energy levels
Release draining emotional stress and negativity with the Emotional Freedom Technique (EFT); this (and Turbo Tapping) can also help you to beat soda cravings
Sleep when you’re tired, and make sure you’re getting high-quality sleep while you’re at it
Exercise, and be sure to include high-intensity interval exercises like Peak Fitness for near endless energy
If you need a supplement, do the above steps first and then try ones that are designed to increase your level of foundational energy at the mitochondrial level. Some of the best are vitamin B12, Ubiquinol and magnesium.

New Revelations Support Diet and Exercise to Reverse Leptin Resistance, Thereby Promoting a Healthy Weight

By Dr. Mercola

Leptin, a hormone that plays a key role in regulating energy intake and energy expenditure, may be one of the most important hormones in your body that will determine your health and lifespan. Insulin is another, and the two work in tandem.
Both insulin and leptin resistance are associated with obesity, and impairment of their ability to transfer the information to receptors is the true foundational core of most all chronic degenerative diseases.
Metabolism can roughly be defined as the chemistry that turns food into life, and therefore insulin and leptin are both critical to health and disease. Insulin and leptin work together to control the quality of your metabolism, and, to a significant extent, your rate of metabolism.
By acquiring a better understanding of how leptin and its receptor interact, researchers now believe they will be able to find new treatments for obesity and other metabolic disorders such as type 2 diabetes, as well as inflammatory diseases like rheumatoid arthritis and psoriasis.
According to recent research published in the journal Molecular Cell,1 the leptin receptor has two hinged legs that swivel until they come in contact with leptin.
Once leptin attaches to the receptor, these legs stop swiveling and become rigid, thereby sending a signal to an enzyme called Janus kinase,2 which has the ability to bind inflammatory cytokines. It is believed that inhibiting the Janus kinases might help improve inflammatory and metabolic disorders.
Alan Saltiel, Director of the Life Sciences Institute, told Medical News Today:3

“This study may help solve an important issue we’ve been struggling with for some time… Since leptin is a master regulator of appetite, understanding why resistance to its effects develops in obesity has been a major obstacle to discovering new drugs for obesity and diabetes. Developing a clear picture of how leptin can bind to its receptor may be the first step in overcoming leptin resistance.”

The fact that the primary focus is on developing drug therapies to “fix” leptin resistance is understandable. That’s the only way the medical industry can make money. However, the way to correct leptin resistance has nothing to do with drugs, and everything to do with diet. But first…

What Exactly is Leptin?

Leptin is a very powerful and influential hormone produced by your fat cells. Your fat, by way of leptin, tells your brain whether you should be hungry, eat and make more fat, whether you should reproduce, or (partly by controlling insulin) whether to engage in maintenance and repair. In short, leptin is the way that your fat stores speak to your brain to let your brain know how much energy is available and, very importantly, what to do with it.
Therefore, leptin may be on top of the food chain in metabolic importance and relevance to disease.
If your leptin signaling is working properly, when your fat stores are “full,” this extra fat will cause a surge in your leptin level, which signals your brain to stop feeling hungry, to stop eating, to stop storing fat and to start burning some extra fat off.
Controlling hunger is a major (though not the only) way that leptin controls energy storage. Hunger is a very powerful, ancient, and deep-seated drive that, if stimulated long enough, will make you eat and store more energy. The only way to eat less in the long-term is to not be hungry, and the only way to do this is to control the hormones that regulate hunger, the primary one being leptin.

How Do You Become Leptin Resistant?

You become leptin-resistant by the same general mechanism that you become insulin-resistant – by continuous overexposure to high levels of the hormone. If you eat a diet that is high in sugar (particularly fructose), grains, and processed foods – the same type of diet that will also increase inflammation in your body – as the sugar gets metabolized in your fat cells, the fat releases surges in leptin.
Over time, if your body is exposed to too much leptin, it will become resistant, just as your body can become resistant to insulin.
The only known way to reestablish proper leptin (and insulin) signaling is to prevent those surges, and the only known way to do that is via diet. As such, diet can have a more profound effect on your health than any other known modality of medical treatment.
A strategic whole food diet, as detailed in my free nutrition plan, that emphasizes good fats and avoids blood sugar spikes coupled with targeted supplements will enhance insulin and leptin sensitivity so that your brain can once again hear the feedback signals from these hormones.

Obesity Helps Spur Cancer’s Growth, New Study Suggests

Leptin and insulin resistance is front and center of the issue of obesity, which is now a problem of epic proportions as it increases your risk for a wide variety of other serious diseases. At least 20 different diseases and conditions are directly attributable to being overweight. This societal problem has emerged in just the past four decades, in large part due to sorely misguided dietary guidelines.
One disease related to excess weight is cancer. And according to recent research, being obese promotes the growth of existing tumors regardless of diet, which may help explain why lean cancer patients often have better outcomes than their obese counterparts.
The animal study, published in the Oct. 15 issue of the journal Cancer Research,4 showed that tumors in obese mice grew much faster than in lean mice eating the same diet. According to the authors:

“In this study, we show that obesity facilitates tumor growth in mice irrespective of concurrent diet, suggesting a direct effect of excess white adipose tissue [fat tissue]. When transplanted into mice, adipose stromal cells can serve as perivascular adipocyte progenitors that promote tumor growth, perhaps helping explain the obesity-cancer link.”

The researchers discovered that the presence of cancer triggered adipose stromal cells – “white” fat cells – to migrate into the blood stream. Once these cells come across a tumor, some of them help provide oxygen and nutrients to the tumor, thereby feeding the growth of the cancer.
Lead researcher Mikhail Kolonin told MedicineNet:5

“The fact that these cells are present in tumors is still an emerging concept. We have shown that not only are they present, but they are also functional and affect tumor growth. Identifying the signals that cause these cells to be recruited to tumors and finding ways to block them might provide a new avenue of cancer treatment.”

Reduce Obesity to Quench Tumor Potential

As stated in the featured article, the implications are clear: “reduce obesity before the appearance of tumors and after.” Unfortunately, there was no mention at all about the role of lifestyle in reducing cancer-boosting “white” fat cells… Again, the focus is on developing drug treatments to convert cancer-boosting “white” fat cells to less harmful “brown” fat (a heat-generating type of fat that burns energy instead of storing it).
If you hinge your health and well-being on that, you’re likely going to miss the boat and join the ranks of cancer statistics. Research has shown that certain groups of people tend to have more brown fat than others, and there are direct correlations between the activation of brown fat and metabolic measures of good health. For example:

Slender people have more brown fat than obese people do
Younger people have more brown fat than elderly people, and
People with normal blood sugar levels have more brown fat than those with high blood sugar

So is there a way to convert harmful white fat into health promoting brown fat, without using a drug? Yes, there is. In one mouse study, the animals converted white fat into brown fat simply by exercising. The study, published in the journal Disease Models and Mechanisms6 in May 2012 found that, during exercise, the animals’ muscles released an enzyme called irisin, which triggered the conversion white fat cells to brown. Another study published in Nature,7 also suggests irisin may be a key to explaining the therapeutic benefits of exercise on metabolic disease. The authors write:

“Irisin acts on white adipose cells in culture and in vivo to stimulate UCP1 expression and a broad program of brown-fat-like development. Irisin is induced with exercise in mice and humans, and mildly increased irisin levels in the blood cause an increase in energy expenditure in mice with no changes in movement or food intake. This results in improvements in obesity and glucose homeostasis.”

Summary

So to summarize: Insulin and leptin resistance are core factors in obesity, which in turn is a risk factor for cancer and may boost tumor growth. But the answer lies not in a pill. To reverse insulin and leptin resistance:

Avoid, sugar, fructose, grains, and processed foods
Eat a healthful diet of whole foods, ideally organic, and replace the grain carbs with:

No-to-low sugar and grain carbs
 As much highly quality healthful fat as you want (saturated and monosaturated). Most people need upwards of 50-70 percent fats in their diet for optimal health. Good sources include coconut and coconut oil, avocados, butter, nuts, and animal fats. Also take a high-quality source of animal-based omega-3 fat, such as krill oil

Similarly, while researchers investigate the pharmaceutical avenues to convert white fat cells to brown in an effort to reduce the potential for cancer growth, other research has already shown that this can likely be achieved through exercise.
As I’ve said before, about 80 percent of the health benefits you reap from a healthy lifestyle comes from your diet, and the remaining 20 percent from exercise – but it’s a very important 20 percent, as it acts in tandem with and boosts the benefits derived from a proper diet. For maximum benefits, you’ll want to make sure to include high-intensity interval training, which is at the heart of my Peak Fitness program. To learn more, please see my previous article: The Major Exercise Mistake I Made for Over 30 Years.