MP3 from TCAWW, “The Kingdom Covenant of 1,000 Generations” This Mp3 goes into many aspects of the covenantal “1,000 Generations”. I believe you’ll find this MP3 very encouraging, it’s called “the 1,000 Generations“. From this Sabbath’s Bible study which I did for TCAWW. Join us live next week in the chatroom for fellowship, questions and answers! […]
Better Than Wheatgrass: Raw Veggie Juice and Sprouts
By Dr. Mercola
If you want to improve your nutrition and are itching to grow your own food, sprouts are an ideal choice.
Virtually all sprouted seeds and grains fall in the “superfood” category, and they’re really easy to grow, even if you don’t have a lot of space or an outdoor garden. But what about green grasses like wheatgrass?
Wheatgrass is grown from wheat seeds, and contains high amounts of chlorophyll. Most people juice it, but wheat grass is also available in supplement form.
My main objection to wheatgrass is I believe vegetable sprouts like sunflower, broccoli, and pea sprouts are far more beneficial as a food if you want to improve your nutrition. If you’re going to grow sprouts, I wouldn’t put wheatgrass at the top of the list.
As reported in the featured article by the Chicago Tribune:1
“Its health benefits and curative powers were promoted in the 1940s by Ann Wigmore, a Lithuanian immigrant to Boston and holistic health practitioner.
Wigmore believed humans could benefit by following the practice of dogs and cats by eating grass and regurgitating to feel better.
She developed the wheatgrass diet, a program which, in addition to consuming wheat grass juice, avoids all meats, dairy products and cooked foods, and focuses on ‘live’ foods such as sprouts, raw produce, nuts and seeds.
The diet and its many touted health and curative claims — detoxification of the body, controlling diabetes, prevention of bacterial infections, the common cold and fever; and protection against ailments like skin problems, gout and even cancer — took off and continues to be alive and well today.”
Potential Benefits of Wheatgrass
As you can see, Wigmore’s inspiration for eating wheatgrass is not really based on its nutritional content but rather the idea that humans might benefit in the same manner as some animals which, upon eating grass, vomit and thereby feel better.
Many alternative health practitioners believe in wheatgrass as being highly beneficial. The Hippocrates Health Institute,2 for example, has a long list of purported benefits of wheatgrass, including the following (for the full list, please see the HHI web site):
Increases red blood-cell count; cleanses the blood, organs and gastrointestinal tract; simulates metabolism
Stimulates your thyroid gland
Reduces over-acidity in your blood and relieve peptic ulcers, ulcerative colitis, constipation, diarrhea, and other gastrointestinal complaints
Detoxifies your liver and blood and chemically neutralizes environmental pollutants
Its high chlorophyll content may help oxygenate your blood. Keeping a tray of live wheatgrass near your bed may also enhance the oxygen in the air and generate healthful negative ions to help improve your sleep
May help reduce damaging effects of radiation, courtesy of the enzyme SOD—an anti-inflammatory compound
They also claim there are a number of health benefits you can reap simply from topical exposure, such as rubbing some juice onto your skin or adding wheatgrass to your bath.
“[Wheatgrass] can double your red blood cell count just by soaking in it. Renowned nutritionist Dr. Bernard Jensen found that no other blood builders are superior to green juices and wheatgrass. In his book ‘Health Magic Through Chlorophyll’
He mentions several cases where he was able to double the red blood cell count in a matter of days merely by having patients soak in a chlorophyll-water bath. Blood building results occur even more rapidly when patients drink green juices and wheatgrass regularly.”
Others, like Mother Nature Network,3 point out that there are no medical studies to support Dr. Jensen’s findings. According to Dr. Chris Reynolds,4 who goes by the moniker “Dr. Wheatgrass,” the benefits of wheatgrass are primarily biological, not nutritional.
“Reynolds argues that there is plenty of evidence to support wheatgrass extract’s role in supporting biological functions, including one preliminary study in the Journal of Experimental and Clinical Cancer Research,5 which suggests that fermented wheatgrass extract ‘exerts significant antitumor activity.’
The study concludes that the extract requires further evaluation as a candidate for clinical combination drug regimens,” Mother Nature Network writes.
Important Details to Know BEFORE You Use Wheat Grass
Wheatgrass contains large amounts of chlorophyll, and is thought to have a wide variety of health promoting properties; however these benefits are largely related to the quality of how it is grown. Like any food or supplement, quality is highly variable and if you chose to use it, this is important to pay attention to. It is far less expensive to grow your own, but more importantly you can typically grow a much higher quality grass.
Harvest time is crucial and that is typically around one week after you germinate the seeds at what is called the “jointing stage.” Some stores that sell wheat grass will harvest it once and then let it grow again for a second harvest Some also sell frozen wheat grass but this is far less effective than freshly harvested wheat grass.
Most wheat grass tastes very bitter Many believe that they need to grow it in direct sunlight but this actually contributes to the bitterness. Expose the grass only to indirect sunlight, and harvest it right at the jointing stage when it is at its sweetest.
One of the complications of growing wheat grass is that it is very easy to be contaminated with mold due to it’s tightly bound roots in moist soil. If this occurs, the mold can make you sick. Mold typically grows at the bottom of the wheat grass near the soil. Keeping a gentle breeze blowing, keeping the humidity low, and reducing the quantity of seed so the growth is less dense are three approaches to help limit this.
If you decide to use wheat grass you need to be very careful though, as excessive amounts of wheat grass can cause you to become very nauseous and catalyze a healing crisis that could make you very sick. It is also not a food but a detoxifying herb and should not be consumed every day for long periods of time.
It is not uncommon for people who drink wheatgrass juice daily for several months or years to develop an aversion to the taste, or even become nauseated by it. Since it is such a highly detoxifying medicinal herb that can cause cleanse or “Herxheimer” reactions, it’s a good idea to use wheatgrass juice judiciously. When first starting wheatgrass you should only use one ounce once or twice a day, gradually working up to two ounces.
The Benefits of Raw Juice
While I’m not convinced that wheatgrass is an ideal choice as a food, there’s no doubt that sprouts and green juice play a significant role in optimal nutrition. At the end of this article, I’ll review growing your own sprouts, but first, let’s look at juicing.
Virtually every health authority recommends that we get 6-8 servings of vegetables and fruits per day and very few of us actually get that. Juicing is an easy way to virtually guarantee that you will reach your daily target for vegetables. There are three main reasons why you will want to consider incorporating vegetable juicing into your optimal health program:
Juicing helps you absorb all the nutrients from the vegetables. This is important because most of us have impaired digestion as a result of making less-than-optimal food choices over many years. This limits your body’s ability to absorb all the nutrients from the vegetables. Juicing will help to “pre-digest” them for you, so you will receive most of the nutrition, rather than having it go down the toilet.
Juicing allows you to consume a healthier amount of vegetables in an efficient manner. If you are a carb type, you should eat one pound of raw vegetables per 50 pounds of body weight per day. Some people may find eating that many vegetables difficult, but it can be easily accomplished with a quick glass of vegetable juice.
You can add a wider variety of vegetables in your diet. Many people eat the same vegetable salads every day. This violates the principle of regular food rotation and increases your chance of developing an allergy to a certain food. But with juicing, you can juice a wide variety of vegetables that you may not normally enjoy eating whole.
Drinking your juice first thing in the morning can give you a natural energy boost without resorting to stimulants like coffee. Since the juice is already in an easily digestible form, it can help revitalize your energy levels within as little as 20 minutes. For more information about juicing, including detailed recommendations for the types of vegetables to use; different types of juicers, and other helpful tips, please see my three-part interview with Cherie Calbom, better known as The Juice Lady (Part 1, part 2, and part 3). Below, I give a quick overview of juicing, and how to find a juicer that doesn’t cost a fortune.
Sprouts—A DIY Superfood
Wheatgrass is not to be viewed as a food; it is a potent healing agent if used carefully and cautiously. There are other sprouts that fill the role of food very well. Sprouts are important to optimize your health, as they are an oft-ignored powerhouse of nutrition. They can contain up to 30 times the nutrition of organic vegetables grown in your own garden, and allow your body to extract more vitamins, minerals, amino acids and essential fats from the foods you eat.
During sprouting, minerals, such as calcium and magnesium, bind to protein, making them more bioavailable. Furthermore, both the quality of the protein and the fiber content of beans, nuts, seeds and grains improves when sprouted. The content of vitamins and essential fatty acids also increase dramatically during the sprouting process. While you can sprout a variety of different beans, nuts, seeds and grains, sprouts in general have the following beneficial attributes:
Support for cell regeneration
Powerful sources of antioxidants, minerals, vitamins and enzymes that protect against free radical damage
Alkalinizing effect on your body, which is thought to protect against disease, including cancer (as many tumors are acidic)
Abundantly rich in oxygen, which can also help protect against abnormal cell growth, viruses and bacteria that cannot survive in an oxygen-rich environment
My two favorites are pea and sunflower sprouts. They provide some of the highest quality protein you can eat. Sprouted sunflower seeds also contain plenty of iron and chlorophyll, the latter of which will help detoxify your blood and liver. Of the seeds, sunflower seeds are among the best in terms of overall nutritional value, and sprouting them will augment their nutrient content by as much as 300 to 1,200 percent! Similarly, sprouting peas will improve the bioavailability of zinc and magnesium.
Planting and Harvesting Sprouts at Home
I used to grow sprouts in Ball jars over 10 years ago but stopped doing that. I am strongly convinced that actually growing them in soil is far easier and produces far more nutritious and abundant food. It is also less time consuming. With Ball jars you need to rinse them several times a day to prevent mold growth. Trays also take up less space. I am now consuming one whole tray you see below every 2-3 days and to produce that much food with Ball jars I would need dozens of jars.
I am in the process of compiling more specific detailed videos for future articles but I thought I would whet your appetite and give you a preview with the photos below. For now you can get instructions on how to grow them by viewing a step-by-step guide at rawfoods-livingfoods.com.6 One of the important details that many fail to do is to cover the sprouting tray with a cover that not only puts the sprouts in darkness but has a heavy weight on it. The weight is necessary to produce a high quality sprout. It needs the exercise to simulate breaking through the soil.
About to plant wheat grass and sunflower seeds – 2 days after soaking
Wheat grass and sunflower seeds – 3 ½ days post germination
Sunflower seeds and pea sprouts – 3 days until ready for harvest
Sunflower seed sprouts and wheat grass – ready to harvest
Sprouts are a perfect complement to fermented vegetables. My current salad consists of about half a pound of sunflower sprouts, four ounces of fermented vegetables, half a large red pepper, several tablespoon of raw organic butter, some red onion, a whole avocado and about three ounces of salmon or chicken. It is my primary meal. In the late afternoon, I typically only have macadamia nuts and home made coconut candy in addition to drinking 16-32 ounces of green vegetable juice. I break it up occasionally by going to a restaurant with friends.
“The Elect Will Gather At Palestine For Armageddon” – from the Jerusalem Kingdom Concepts Series.
Our Templar/Legitimist Angevin States will re-establish, and thrive in Jerusalem before Christ returns! – True Israel under Christ the King of kings and Lord of lords. Article “The Elect Will Gather At Palestine For Armageddon” – Jerusalem Kingdom concepts series. God promised to multiple and restore the true House of David if they begin […]
BIBLICAL GIANTS Came Last Time Mayan Calendar 3112 BC Restarted
The last time the Mayan Calendar restarted was approximately 3112BC Did you know the last time the Mayan Calendar cycle started was when Enoch was still alive, and also Cainan, Mahalalel, Jared, Metheuselah, Lamech, and Noah too!? Noah was about 60 years old the last time the calendar restarted. Do you know what happened around […]
LAND OF ISRAEL, OR LAND CALLED ISRAEL. Just to get technical.
LAND OF ISRAEL, OR LAND CALLED ISRAEL. Just to get technical. It’s Scripturally incorrect to call the land or borders anywhere in the world to be called “Israel”. Nowhere in the Scripture does it say that any land is called Israel, that is a man-made invention. According to our Bibles, only two of the 13 […]
**video** Restoring Honour Pilgrimage Festival – Day 2
Why Chemotherapy That Costs $70,000 in the U.S. Costs $2,500 in India
By Dr. Mercola
Gleevec, a drug used to treat leukemia, costs $70,000 a year in the US but only $2,500 in India. This costly gap exists thanks to US patents that prevent competitors from making and selling lower cost versions.
Such patents do not exist to the same extent in India, and, in fact, just this month India’s highest court again rejected an application to patent the cancer drug – a move that likely would have sent prices soaring.
Indian Government Takes Multiple Steps to Prevent Cancer Drug Patents
Along with rejecting patent applications, the Indian government has also granted (or has plans to grant) compulsory licenses for at least five drugs targeting leukemia, breast, kidney and liver cancers.
The licenses allow local drug companies to produce generic versions of the medications despite patents held by their original makers – and without the need for their permission.
Indonesia, China and the Philippines have adopted similar measures that allow them to circumvent patents and give their populations access to lower priced drugs.
Such moves are likely to increase as cancer rates continue to rise and, with it, the demand for what are deemed conventionally as the “best” treatments. It’s a firestorm in the making, as government enforced protected patents enable drug companies to charge exorbitant prices for their drugs – a measure they claim is necessary to fund the research and development needed to produce “life-saving” medications.
But with more countries circumventing patents — and the plain fact that, as The Atlantic reported, “U.S. patients will not indefinitely pay a 20-fold increase on the price of medicines that Indian consumers pay” – the flawed system is likely to be the source of increasing tensions and, ultimately, is likely to crumble. The Atlantic continued:1
“The fight over cancer drugs in India exposes a fundamental tension in the way we fund pharmaceutical R&D. Patents allow pharmaceutical firms to charge high prices for drugs for a limited period of time to recoup their investment in R&D.
This results in more of the drugs that we need, but makes them less accessible to those who need them. The tension becomes greater in the global context because the income disparities between developed and developing country patients are so vast.”
Patented Cancer Drugs: What are We Really Fighting Over?
Pharmaceutical companies spend nearly TWICE as much on marketing in the US as they do on R&D! This finding was published in the journal PloS Medicine five years ago in 2008.2 So the tune they keep singing – that they need drug patents and outrageous price tags on their drugs to keep making new medications – is growing quite tired.
Drug companies use patents because it allows them to make more money. On average, Americans pay TWICE the price for the identical drugs compared to other countries. But the fight over patentability and drug prices is really only distracting from the much bigger issue at hand, which is the value of the drugs themselves… or rather, the lack thereof.
If you were living in 1900, you very likely would have relied upon the “cutting-edge” treatments of the time, which had reassuring names like Hollister’s Golden Nugget Tablets and Dr. Sawen’s Magic Nerving Pills, and touted promises of curing all that ails you.
Yet, according to a new study that chemically analyzed dozens of patent medicines from the late 1800s and early 1900s, the treatments contained not only beneficial ingredients like calcium and zinc but also toxins like lead, mercury and arsenic.3 The study’s lead researcher told Smithsonian Magazine in an interview:4
“Back in the day, this was a very trial-and-error kind of field… The stuff that we think of as dangerous now, though it was dangerous, was as cutting-edge as they had at the time.”
Today, we look back and scoff at the therapies that our not-so-distant ancestors embraced, because we now know that the ingredients many contained were toxic and could, quite literally, kill you.
100 Years From Now, Will Many Common Prescription Drugs be Seen as Equally Barbaric?
If only we had a window into the future, you would likely see what is already glaring right before your eyes: that many of the “cutting-edge” treatments of the 21st century are no better than the Hollister’s Golden Nuggets of yesteryears. Mercury and other toxic metals like aluminum are still being used in various vaccinations, for instance. We even allow mercury to be implanted directly into our mouths via “silver” fillings!
Other medications may not contain buzz-worthy poisons like mercury or lead, yet they pose equally deadly consequences via other mechanisms. Take Gleevec, the cancer drug that’s at the root of the patent controversy, with patients vying to get their hands on this “life-saving” drug. Unfortunately, though it may help treat leukemia, it also kills heart muscle cells, which may cause fatal congestive heart failure.
So how can we laugh at people 100 years ago for taking deadly medications… when today’s medications – and the entire modern medical system — are still a leading cause of death? This is perhaps no more apparent than with drugs used to treat cancer…
Many Cancer Patients Die From Chemo
The National Confidential Enquiry into Patient Outcome and Death (NCEPOD) study found that more than four in 10 patients who received chemotherapy toward the end of life experienced potentially fatal effects. And after reviewing data from over 600 cancer patients who died within 30 days of receiving treatment, it was found that chemotherapy hastened or caused death in 27 percent of those cases.
Chemotherapy drugs are, by their very nature, extremely toxic and typically do not work with your body to modulate and normalize its response to allow the cancer to resolve normally. Despite its reputation as the gold-standard in cancer treatment, chemotherapy has an average 5-year survival success rate of just over 2 percent for all cancers, according to a study published in the journal Clinical Oncology.5 Meanwhile, a typical, and potentially deadly, side effect of chemo is the destruction of the rapidly multiplying and dividing cells found in your:
Bone marrow, which produces blood
Digestive system
Reproductive system
Hair follicles
Chemo actually supports the more chemo resistant and malignant cell subpopulations within tumors (e.g. cancer stem cells), both killing the more benign cells and/or senescent cells within the tumor that keep it slow-growing, or even harmless. As a result, this unleashes a more aggressive, treatment-resistant type of cancer to wreak havoc on the body.
Another one of the biggest drawbacks to chemotherapy is the fact that it destroys healthy cells throughout your body right along with cancer cells, a “side effect” that often leads to accelerated death, not healing. Effectiveness is a shot in the dark, in many cases, not entirely different from the “miracle cures” popular at the turn of the 20th century.
Prevention is a Far Better Route Than Treatment
The bottom line here is that there’s a lot you can do to lower your chances of getting cancer — you and your family CAN take control of your health. Don’t wait for diagnosis and place your very life on the hopes of affording outrageously expensive chemotherapy drugs… take the reins and be a proactive participant in your own health care, before you end up in need for disease management. I believe you can virtually eliminate your risk of cancer and other chronic diseases, and radically improve your chances of recovering from cancer if you currently have it, by following these relatively simple risk-reduction strategies.
Reduce or eliminate your processed food, sugar/fructose and grain carbohydrate intake. This applies to whole unprocessed organic grains as well, as they tend to rapidly break down and drive your insulin and leptin levels up, which is the last thing you need to have happening if you are seeking to resolve or prevent cancer.
Normalize your vitamin D levels by getting appropriate sun exposure, and consider careful supplementation when this is not possible. However, if you’re taking oral vitamin D, you also need to make sure you’re taking vitamin K2 as well, as K2 deficiency is actually what produces the symptoms of vitamin D toxicity, which includes inappropriate soft tissue calcification that can lead to hardening of your arteries. To learn more, please see my previous article: What You Need to Know About Vitamin K2, D and Calcium. If you take oral vitamin D and have cancer, it would be very prudent to monitor your vitamin D blood levels regularly.
Consider reducing your protein levels to one gram per kilogram of lean body weight. It would be unusual for most adults to need more than 100 grams of protein and most likely close to half that.
Control your fasting insulin and leptin levels. This is the end result you’ll get when you remove sugars and grains from your diet and start to exercise regularly. Your levels can be easily monitored with the use of simple and relatively inexpensive blood tests.
Normalize your ratio of omega-3 to omega-6 fats by taking a high-quality krill oil and reducing your intake of most processed vegetable oils.
Get regular exercise. One of the primary reasons exercise works is that it drives your insulin levels down. Controlling insulin levels is one of the most powerful ways to reduce your cancer risks.
The trick about exercise, though, is understanding how to use it as a precise tool. This ensures you are getting enough to achieve the benefit, not too much to cause injury, and the right variety to balance your entire physical structure and maintain strength and flexibility, and aerobic and anaerobic fitness levels. If you have limited time Peak Fitness exercises are your best bet but ideally you should have a good strength training program as well.
Get regular, good sleep.
Reduce your exposure to environmental toxins like pesticides, household chemical cleaners, synthetic air fresheners and air pollution.
Limit your exposure and provide protection for yourself from radiation produced by cell phones, towers, base stations, and WiFi stations.
Avoid frying or charbroiling your food. Boil, poach or steam your foods instead.
Have a tool to permanently reprogram the neurological short-circuiting that can activate cancer genes. It is likely that this factor may be more important than all the other physical ones listed here, so make sure this is addressed. My particular favorite tool for resolving emotional challenges, as you may know, is the Emotional Freedom Technique (EFT).
Eat at least one-third of your food raw.
Consider adding cancer-fighting whole foods, herbs, spices and supplements to your diet, such as broccoli, curcumin and resveratrol. To learn more about how these anti-angiogenetic foods, and many others, work to fight cancer, please see my previous article: Dramatically Effective New Natural Way to Starve Cancer and Obesity
mp3 on Isaiah 11 Holy Mountain Before Millennium
A quick introductory note on this last Sabbath’s study. We discussed heavily the holy mountain in Jerusalem that I will soon be visiting at the holy day on the holy calendar to hold consul meetings with delegates of South Africa for effectual planning of stemming the current holocaust. Describing the mountain as a literal physical […]
NEW VIDEO: Paul Taught Dietary Laws and Levitical Blood Laws (NOT for spiritual salvation but for physical survival)
Teaching series “How Paul Taught We MUST Keep The Law.” Lesson one “Foundation For the Gentiles” How Paul taught Gentiles MUST keep the law. This study goes specifically into the topic of the dietary laws and blood laws. Things strangled and blood. An excellent study on clean and unclean. What God wants for us all, […]
Eternal Salvation Based on Blood of (Jesus) YAHWEH Yasha, Not Works
A lot of Christians think Paul said we don’t need to keep the law at all. However, the only time he said anything near that was in an entirely different context. In every case his audience specifically said, “you’re not eligible for eternal salvation until after you did all the good works in the law […]
Pastor Responds to Bill O’Reilly’s Request to be “Smarter” on Issue of Gay Marriage
You have reached an older video page which has been replaced by this article: Promoting true love and tolerance for everyone. We hope everyone can become educated and will find help in Christ who can save us from our sin. “200 TIMES MORE LIKELY TO GET HIV” if involved in sodomy, yet governments promote it […]
FIRST EVER DISCLOSED Zodiac Procession/Ascension Order By Israelite Tribal Encampment
by Rev Dr. Stephen MK d’Guelph Brunswick Finally disclosure on just what is that “Gospel in the stars”. While many Authors and Preachers mention the stars proclaim the gospel to the gentiles, they never say what it is. While many Authors have covered that there seems to be a mapping of the tribes to the […]
The Sabbath and the Early Church
mp3* Path of Restoring Honor
True Shame and True Honor defined by God, “Whosoever therefore shall be ashamed of me and of my words in this adulterous and sinful generation; of him also shall the Son of man be ashamed, when he cometh in the glory of his Father with the holy angels.” (Mark 8:38) Today’s Sabbath Bible study was […]
DISCLAIMER NOTICE – This website is private for Christian members
HOMEPAGE FOREWORD: You won’t hear the promotion of abominations and blasphemies from our church. “These days” some people say that our Orthodox beliefs will scatter the flock. Manmade traditions might do that, but we only have God’s word at our assembly. There is “no private interpretation of His word of Scripture”2Peter 1:20, but it is taught widely […]
Local Church Jurisdictions
Please utilize our church directory to gather others to keep Sabbath services in your local areas. God’s church “ecclesia” / ruling elite gather and “call OTHERS” to yet gather locally for Sabbath services. The church directory is in the progress of uploading, please be patient. However if you’re already an associate ministry of the Christ’s […]
TV Ads for Statins Drive Overdiagnosis and Overtreatment According to Study
By Dr. Mercola
The United States is one of only two countries, the other being New Zealand, that allows drugs to be advertised on TV, and it’s not difficult to understand why nearly every other country has given such ads the boot.
As with all commercials, the ads are intended to influence you to buy their products. In the case of prescription medications, the “product” is a potentially dangerous chemical drug that is loaded with side effects.
In a 2009 Harris Poll, 51 percent said that drug ads encourage them to ask questions when they go to their doctor, and a whopping 44 percent actually believe drug ads make them more knowledgeable about treatments for their ailments.
Now, a new study assessing the effect of direct-to-consumer drug advertising has concluded that TV ads for statins may be a driving factor of overdiagnosis of high cholesterol and overtreatment with the drugs.1
The reason is clear. People who dutifully ask their doctors about a drug advertised on TV usually end up receiving a prescription…
Is it any wonder then that one in four Americans over the age of 45 is now taking a statin drug, despite the fact that there are over 900 studies proving their adverse effects, which run the gamut from muscle problems to diabetes and increased cancer risk.
Odds are likely greater than 100 to 1 that if you’re taking a statin, you don’t really need it. The ONLY subgroup that might benefit are those born with a genetic defect called familial hypercholesterolemia, as this makes them resistant to traditional measures of normalizing cholesterol.
TV Ads for Statins Drive Overdiagnosis and Overtreatment
To determine the relationship between estimated exposure to direct-to-consumer advertising for statin drugs and two clinical variables: diagnosis with high cholesterol and statin use, the featured study, published in the Journal of General Internal Medicine,2 used logistic regression to analyze repeated cross-sectional surveys of more than 106,000 Americans, merged with data on the frequency of ads appearing on national, cable, and local television, between 2001 and 2007. Interestingly, those who reported seeing statin ads on TV were:
16-20 percent more likely to be diagnosed with high cholesterol
16-22 percent more likely to be using a statin drug
That’s quite a boost in diagnosis and treatment, and proof positive that advertising works, even when you’re selling something with greater potential harms than benefits, as is the case with statins.
Tellingly, both the diagnosis of high cholesterol and increased statin use was driven almost exclusively by those who were at LOW risk for future cardiac events, indicating that overdiagnosis and unnecessary drug treatment is quite real. Conversely, those at high risk of heart disease were not more likely to be taking a statin after seeing the commercials. According to the authors:
“Our findings raise questions about the extent to which direct-to-consumer advertising may promote over-diagnosis and over-treatment for populations where risks may outweigh potential benefits. In addition, we found no evidence of favorable associations between exposure to statins in television advertisements and statin use among those at high risk for future cardiac events.”
Turning People into Patients — At YOUR Expense
The 1997 change in direct-to-consumer advertising laws unleashed an avalanche of drug commercials. Two years later, the average American was exposed to nine prescription drug TV ads every day. Between 1994 and 2000, TV drug ads increased 40-fold.3
In 2005, two of the top four most heavily promoted drugs were cholesterol-lowering medications. In that year alone, Merck/Schering-Plough spent $161.5 million on ads for Vytorin, and AstraZeneca spent $158.6 million advertising Crestor — down from the $212 million4 they spent the year before.
In all, pharmaceutical companies spend an estimated $4 billion a year on these types of consumer marketing campaigns in the US, so you can bet they’re getting a hefty portion of this expense back in the form of increased profits.
No doubt you’ve heard that drugs cost so much because it’s expensive to perform research and development of new drugs. Yet pharmaceutical companies spend nearly TWICE as much on marketing in the US as they do on R&D! This finding was published in the journal PloS Medicine in 2008.5 According to the authors:
“From this new estimate, it appears that pharmaceutical companies spend almost twice as much on promotion as they do on R&D. These numbers clearly show how promotion predominates over R&D in the pharmaceutical industry, contrary to the industry’s claim.
While the amount spent on promotion is not in itself a confirmation of Kefauver’s depiction of the pharmaceutical industry, it confirms the public image of a marketing-driven industry and provides an important argument to petition in favor of transforming the workings of the industry in the direction of more research and less promotion.” [Emphasis mine]
The US is, by far, the largest market for pharmaceuticals in the world, representing around 43 percent of global sales. This is in part due to Americans being grossly overcharged. As I recently reported, Americans pay TWICE the price compared to other countries for the identical drugs.6
Well, here’s part of the answer to the question why: You’re paying for their direct-to-consumer advertising, which is illegal everywhere else (with the exception of New Zealand).
Aside from their inherently misleading nature, and the fact that they dramatically increase drug prices, direct-to-consumer drug ads like those on TV often plant a seed in your mind that you may be sick. Drug companies are masters at disease mongering — inventing non-existent diseases and exaggerating minor ones, with the end result making you rush to your doctor to request their drug solutions. It also misleads people into thinking drugs are the only option for every ill. If you think about it, a child who grows up seeing these ads is clearly going to be indoctrinated to turn to a drug when something goes wrong, unless he or she receives a different education from some other source.
Effective Statin Ads Place Millions of Americans at Risk of Serious Health Problems
Statins are HMG-CoA reductase inhibitors, that is, they act by blocking the enzyme in your liver that is responsible for making cholesterol (HMG-CoA reductase). The fact that statin drugs cause side effects is well established — there are now 900 studies proving their adverse effects, which run the gamut from muscle problems to increased cancer risk.
Please note that statins are classified as a “pregnancy Category X medication” meaning, it causes serious birth defects, and should NEVER be used by a woman who is pregnant or planning a pregnancy. If it is prescribed, it is simply gross negligence and malpractice.
Statins have also been shown to increase your risk of diabetes, via a number of different mechanisms. The most important one is that they increase insulin resistance, which can be extremely harmful to your health. Increased insulin resistance contributes to chronic inflammation in your body, and inflammation is the hallmark of most diseases.
In fact, increased insulin resistance can lead to heart disease, which, ironically, is the primary reason for taking a cholesterol-reducing drug in the first place. It can also promote belly fat, high blood pressure, heart attacks, chronic fatigue, thyroid disruption, and diseases like Parkinson’s, Alzheimer’s, and cancer.
Secondly, statins increase your diabetes risk by actually raising your blood sugar. When you eat a meal that contains starches and sugar, some of the excess sugar goes to your liver, which then stores it away as cholesterol and triglycerides. Statins work by preventing your liver from making cholesterol. As a result, your liver returns the sugar to your bloodstream, which raises your blood sugar levels.
Drug-induced diabetes and genuine type 2 diabetes are not necessarily identical. If you’re on a statin drug and find that your blood glucose is elevated, it’s possible that what you have is just hyperglycemia — a side effect, and the result of your medication. Unfortunately, many doctors will at that point mistakenly diagnose you with “type 2 diabetes,” and possibly prescribe another drug, when all you may need to do is simply discontinue the statin in order for your blood glucose levels to revert back to normal.
Statin drugs also interfere with other biological functions. Of utmost importance, statins deplete your body of CoQ10, which accounts for many of its devastating results. Therefore, if you take a statin, you must take supplemental CoQ10, or better, the reduced form called ubiquinol. Statins also interfere with the mevalonate pathway, which is the central pathway for the steroid management in your body. Products of this pathway that are negatively affected by statins include:
All your sex hormones
Cortisone
The dolichols, which are involved in keeping the membranes inside your cells healthy
All sterols, including cholesterol and vitamin D (which is similar to cholesterol and is produced from cholesterol in your skin)
Ninety-Nine Out of 100 People Do Not Need Statin Drugs
That these drugs have proliferated the market the way they have is a testimony to the effectiveness of direct-to-consumer marketing, corruption and corporate greed, because the odds are very high — greater than 1000 to 1 — that if you’re taking a statin, you don’t really need it. From my review, the ONLY subgroup that might benefit are those born with a genetic defect called familial hypercholesterolemia, as this makes them resistant to traditional measures of normalizing cholesterol.
Even more importantly, cholesterol is NOT the cause of heart disease. If your physician is urging you to check your total cholesterol, then you should know that this test will tell you virtually nothing about your risk of heart disease, unless it is 330 or higher. HDL percentage is a far more potent indicator for heart disease risk. Here are the two ratios you should pay attention to:
HDL/Total Cholesterol Ratio: Should ideally be above 24 percent. If below 10 percent, you have a significantly elevated risk for heart disease.
Triglyceride/HDL Ratio: Should be below 2.
I have seen a number of people with total cholesterol levels over 250 who were actually at low risk for heart disease due to their elevated HDL levels. Conversely, I have seen many people with cholesterol levels under 200 who had a very high risk of heart disease, based on their low HDL. NMR testing is another important new lipid assessment you can now take to determine your risk for heart disease.
Remember, your body NEEDS cholesterol — it is important in the production of cell membranes, hormones, vitamin D and bile acids that help you to digest fat. Cholesterol also helps your brain form memories and is vital to your neurological function. There is also strong evidence that having too little cholesterol INCREASES your risk for cancer, memory loss, Parkinson’s disease, hormonal imbalances, stroke, depression, suicide, and violent behavior.
To learn more about statins, please see my special report: Do YOU Take Any of These 11 Dangerous Cholesterol Drugs?
Turn Off the Tube and Tune in to Your Body’s Innate Wisdom
These ads are now on your TV, in magazines and on the Internet, so it’s difficult to eliminate your exposure. What you can do, however, is keep a healthy air of skepticism about you whenever you do see a drug commercial. Really listen to the side effects and ask yourself if cancer is an acceptable risk for a drug to treat an embarrassing skin condition, for example.
If you think you might need the drug, first seek out an unbiased source of information to see if you truly do. The internet can frequently be a helpful tool here.
Also check for the truth about side effects. The average drug comes with a list of 70 potential reactions, according to researchers who used a computer program to analyze 5,600 drug labels. If you take one of the more commonly prescribed drugs, the potential drug reactions rise to about 100 — and some drugs even carry over 500. Given that, it’s not so surprising that more than 700,000 people visit U.S. emergency rooms each year as a result of adverse drug reactions. Not only that, but according to the U.S. Food and Drug Administration (FDA), adverse drug reactions from drugs that are properly prescribed and properly administered cause about 106,000 deaths per year, making prescription drugs the fourth-leading cause of death in the US.
Polypharmacy Raises Drug Side Effects Exponentially
According to the latest statistics from the Kaiser Health Foundation,7 the average American aged 19 to 64 now takes nearly 12 prescription drugs. The average senior is on 28. The word ‘polypharmacy’ means “many drugs,” and essentially refers to these instances where an individual is taking multiple drugs — often because more drugs are prescribed than are clinically indicated.
This is a significant problem, as the more drugs you mix together, the greater the chances of serious side effects. And, if the average American is taking a dozen different prescription drugs, and the average prescription drug carries 70 side effects… do the math! That’s an average of 770 potential individual side effects but the drug to drug interaction is far higher and is likely one to two orders of magnitude greater. To me, this is simply unacceptable, especially considering that most drugs people take are for conditions that can be better treated, and prevented, using natural methods.
Take Control of Your Health
Anytime you’re considering taking a drug, whether you’ve succumbed to a seductive drug ad or your doctor wants to prescribe one for an ailment you’ve presented, please do remember that you carry the ultimate responsibility here. Don’t trust blindly; ask questions about the drugs prescribed to you, such as:
Do I really need this drug?
Is it prescribed appropriately, or is it being prescribed for an off-label use?
What are the side effects?
Is it addictive?
What are the natural alternatives?
In the majority of cases, you’ll likely find that you can prevent or resolve the condition not by taking a drug, but by following these basic tenets of optimal health:
Eat a healthy diet focused on fresh, whole foods (ideally organic and/or locally-grown). Try to eat a large portion of your food raw.
You want to pay careful attention to keeping your insulin levels down, which means avoiding sugars and grains of all kinds, and replacing the lost carbs with healthful fats. Also be mindful of your protein sources, making sure they’re of high quality (ideally organically-raised and pasture-fed). A high-fat, moderate protein, low-carb diet is likely to improve the health of most people. My optimized Nutritional Plan can guide you, whether you’re at a beginner’s or advanced level.
Consume healthy fat. The science is loud and clear on this point: omega-3 fats are essential for optimal health. Unfortunately most fish commercially available today are polluted with mercury, PCBs and other toxic substances, which is why I recommend you take a supplement like krill oil instead of getting it from your food. Other healthy fats include coconut oil, avocados, olives, olive oil, butter and macadamia nuts. All these fats are low in protein and carbs and will not impair insulin, leptin or mTOR.
Make clean, pure water your primary beverage, and steer clear of all sweetened and/or flavored beverages, including those that contain artificial sweeteners.
Manage your stress.
Exercise regularly. Ideally, you want a comprehensive fitness regimen that includes stretching, high intensity interval training, core strengthening exercises and strength training.
Get plenty of appropriate sun exposure to optimize your vitamin D levels naturally. UV exposure also has additional health benefits beyond vitamin D production.
A robust and growing body of research clearly shows that vitamin D is absolutely critical for your health. The D*Action project has been initiated by GrassrootsHealth along with 42 leading vitamin D researchers to demonstrate how health can be achieved right now with what’s known about vitamin D with a combination of vitamin D measurement and health outcome tracking. To learn more, please see this recent article.
I encourage you to participate in the D*Action Project, which has multiple concurrent vitamin D programs going on. Not only will you be able to take control of your own health by participating, you’ll also become part of one of the most profound public health projects of the 21st Century. To participate, simply purchase the D*Action Measurement Kit and follow the registration instructions included. As a participant, you agree to test your vitamin D levels twice a year during a five year program, and share your health status to demonstrate the public health impact of this nutrient. There is a $65 fee each 6 months for your sponsorship of the project, which includes a test kit to be used at home, and electronic reports on your ongoing progress. You will get a follow up email every six months reminding you “it’s time for your next test and health survey.”
Limit your exposure to toxins of all kinds. The number of toxic chemicals and their sources is so large, addressing them all could easily require an entire library, but I believe you can help you keep your toxic load as low as possible by becoming an informed and vigilant consumer. This includes tossing out your toxic household cleaners, soaps, personal hygiene products, air fresheners, bug sprays, lawn pesticides, and insecticides, just to name a few, and replacing them with non-toxic alternatives.
Get plenty of quality sleep. Scientists have discovered that your circadian rhythms regulate the energy levels in your cells. In addition, the proteins involved with your circadian rhythm and metabolism are intrinsically linked and dependent upon each other. Therefore, when your circadian rhythm is disrupted, it can have a profound influence on your physical health. For example, research has also linked disrupted sleep cycles to serious health problems like depression, coronary heart diseases, and even cancer.
If you have any kind of sleep problem, whether you’re having trouble falling asleep or staying asleep, my article 33 Secrets to a Good Night’s Sleep is packed with great tips to help you finally get some good rest.
It Takes Personal Involvement to Stay Healthy in a Sick System
Ultimately, it’s your body, and the decision to medicate yourself for an ailment is yours alone. However, I urge you to research any drug your doctor prescribes before you take it. Do not just take your doctor’s word for its safety. Most physicians have little information to offer you aside from what they’ve been told by their drug reps.
Also remember that no drug is completely safe. Even under the BEST circumstances — such as with a drug that has gone through unbiased, stringent, long-term testing — anything can happen when a drug is released into the uncontrolled environment of your body. It may interact badly with another drug you’re taking, or perhaps a food you eat causes an unforeseen reaction, or maybe your genetic makeup, metabolism or the state of your immune system will cause it to have an unpredictable impact.
Ads are intended to make you want to buy a product — they are NOT public health announcements!
In the case of prescription medications, the “product” is a potentially dangerous chemical that may do more harm than good. This is certainly the case with statins. One in four Americans are now taking a statin, when the odds are greater than 100 to 1 that you don’t need it! Please understand that unless you have familial hypercholesterolemia, you do NOT need a drug to normalize your cholesterol. This can easily be achieved via diet and exercise.
Watchman News combined with TCAWW
You might notice the new type of website we’ve implemented. We’re now in the process of converting Watchman News Reporters into the mainpage of the site. Portions of the site are being uploaded and reformated. There may be some delay or minor issues until complete.
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